Element 2@3x

privacy policy

Data protection

 

Google Analytics IP anonymization

We have implemented the IP address anonymization of Google Analytics on this website. This function was developed by Google so that this website can comply with the applicable data protection regulations and recommendations of the local data protection authorities if they prohibit the storage of the complete IP address. The anonymization or masking of the IP takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before the data is stored or processed.

You can find more information on IP anonymization at  https://support.google.com/analytics/answer/2763052?hl=de .

Google Analytics reports on demographics and interests

We have activated the functions for advertising reports in Google Analytics. Demographics and interests reports include age, gender, and interests. This enables us to get a better picture of our users without being able to assign this data to individual people. You can find out more about the advertising functions at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad .

You can stop using the activities and information of your Google account under “Settings for advertising” on https://adssettings.google.com/authenticated via checkbox.

Google Analytics deactivation link

If you click on the following deactivation link, you can prevent Google from recording further visits to this website. Attention: Deleting cookies, using the incognito / private mode of your browser, or using another browser will result in data being collected again.

[google_analytics_optout] Disable Google Analytics [/ google_analytics_optout]

Google Analytics add-on for data processing

We have concluded a direct customer contract for the use of Google Analytics with Google by accepting the “Addition to data processing” in Google Analytics.

You can find out more about the add-on for data processing for Google Analytics here: https://support.google.com/analytics/answer/3379636?hl=de&utm_id=ad

Newsletter data protection declaration

When you sign up for our newsletter, you submit the above-mentioned personal data and give us the right to contact you by email. We use the data stored as part of the registration for the newsletter exclusively for our newsletter and do not pass it on.

If you unsubscribe from the newsletter – you will find the link for this at the bottom of every newsletter – then we will delete all data that was saved when you subscribed to the newsletter.

MailChimp order data processing contract

We have concluded a contract with MailChimp for data processing addendum. This contract serves to secure your personal data and ensures that MailChimp adheres to the applicable data protection regulations and does not pass on your personal data to third parties.

More information about this contract can be found at  http://mailchimp.com/legal/forms/data-processing-agreement/ .

Embedded social media elements privacy policy

We integrate elements of social media services on our website to display images, videos and texts.
By visiting pages that represent these elements, data is transferred from your browser to the respective social media service and stored there. We have no access to this data.
The following links lead you to the pages of the respective social media services where it is explained how they handle your data:

data protection

We have written this data protection declaration (version 04.03.2020-211118111) in order to explain to you in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 , what information we collect, how we use data and what decision options you have as a visitor to this website ,

Unfortunately, it is in the nature of things that these explanations sound very technical, but we tried to describe the most important things as simply and clearly as possible.

Automatic data storage

When you visit websites these days, certain information is automatically created and saved, including on this website.

If you visit our website as you are now, our web server (computer on which this website is stored) automatically stores data such as

  • the address (URL) of the website accessed
  • Browser and browser version
  • the operating system used
  • the address (URL) of the previously visited page (referrer URL)
  • the host name and the IP address of the device from which it is accessed
  • Date and Time

in files (web server log files).

Usually web server log files are saved for two weeks and then automatically deleted. We do not pass on this data, but we cannot rule out that this data will be viewed in the event of illegal behavior.

cookies

Our website uses HTTP cookies to store user-specific data.
In the following we explain what cookies are and why they are used so that you can better understand the following data protection declaration.

What exactly are cookies?

Whenever you surf the Internet, use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing cannot be denied: Cookies are really useful helpers. Almost all websites use cookies. More specifically, they are HTTP cookies because there are also other cookies for other areas of application. HTTP cookies are small files that our website stores on your computer. These cookie files are automatically placed in the cookie folder, the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser transmits the “user-related” information back to our site. Thanks to cookies, our website knows who you are and offers you the setting you are used to. In some browsers, each cookie has its own file; in others, such as Firefox, all cookies are stored in a single file.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our website, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie is to be assessed individually, since each cookie stores different data. The expiration time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other “pests”. Cookies also cannot access information from your PC.

For example, cookie data can look like this:

Name: _ga
Value:  GA1.2.1326744211.152211118111-6 Intended
use: Differentiation of website visitors Expiration
date:  after 2 years

A browser should be able to support these minimum sizes:

  • At least 4096 bytes per cookie
  • At least 50 cookies per domain
  • At least 3000 cookies in total

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the data protection declaration. At this point we would like to briefly discuss the different types of HTTP cookies.

There are 4 types of cookies:

Essential Cookies
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed if a user places a product in the shopping cart, then surfs on other pages and only later checks out. These cookies do not delete the shopping cart, even if the user closes his browser window.

Appropriate cookies
These cookies collect information about user behavior and whether the user receives any error messages. These cookies are also used to measure the loading time and behavior of the website in different browsers.

Targeted cookies
These cookies improve user-friendliness. For example, entered locations, font sizes or form data are saved.

Advertising cookies
These cookies are also called targeting cookies. They serve to deliver customized advertising to the user. This can be very practical, but it can also be very annoying.

When you visit a website for the first time, you are usually asked which of these types of cookies you want to allow. And of course this decision is also saved in a cookie.

How can I delete cookies?

You decide how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option to delete, deactivate or only partially allow cookies. For example, you can block third-party cookies but allow all other cookies.

If you want to determine which cookies have been saved in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

If you basically do not want cookies, you can set up your browser so that it always informs you when a cookie should be set. For each individual cookie, you can decide whether you want to allow the cookie or not. The procedure differs depending on the browser. The best thing to do is to search the instructions in Google using the search terms “Delete cookies Chrome” or “Deactivate cookies Chrome” in the case of a Chrome browser.

What about my data protection?

The so-called “Cookie Policy” has been in existence since 2009. This stipulates that the storage of cookies requires your consent. However, there are still very different reactions to these guidelines within the EU countries. In Austria, however, this directive was implemented in Section 96 (3) of the Telecommunications Act (TKG).

If you want to know more about cookies and do not shy away from technical documentation, we recommend  https://tools.ietf.org/html/rfc6265 , the Request for Comments by the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.

Storage of personal data

Personal data that you transmit to us electronically on this website, such as name, email address, address or other personal information in the context of the submission of a form or comments in the blog, will be collected by us together with the time and the IP address. Address used only for the specified purpose, kept safe and not passed on to third parties.

We therefore only use your personal data for communication with those visitors who expressly request contact and for the processing of the services and products offered on this website. We will not pass on your personal data without consent, but we cannot rule out that this data will be viewed in the event of illegal behavior.

If you send us personal data by e-mail – thus outside of this website – we cannot guarantee secure transmission and protection of your data. We recommend that you never send confidential data unencrypted by email.

Rights under the General Data Protection Regulation

According to the provisions of the GDPR and the Austrian Data Protection Act (DSG) , you have the following basic rights:

  • Right to rectification (Article 16 GDPR)
  • Right to erasure (“right to be forgotten”) (Article 17 GDPR)
  • Right to restriction of processing (Article 18 GDPR)
  • Right to notification – notification obligation in connection with the correction or deletion of personal data or the restriction of processing (Article 19 GDPR)
  • Right to data portability (Article 20 GDPR)
  • Right to object (Article 21 GDPR)
  • Right not to be subject to a decision based solely on automated processing – including profiling (Article 22 GDPR)

If you believe that the processing of your data violates data protection law or your data protection claims have otherwise been violated in any way, you can complain to the supervisory authority, which is the data protection authority in Austria, whose website you can visit at https: // www. Find dsb.gv.at/ .

Evaluation of visitor behavior

In the following data protection declaration we inform you whether and how we evaluate data from your visit to this website. The evaluation of the data collected is usually anonymous and we cannot infer your person from your behavior on this website.

You can find out more about the possibilities of contradicting this evaluation of the visit data in the following data protection declaration.

TLS encryption with https

We use https to transmit data securely on the Internet (data protection through technology design Article 25 paragraph 1 GDPR ). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission over the Internet, we can ensure the protection of confidential data. You can recognize the use of this data transfer protection by the small lock symbol in the top left of the browser and the use of the https scheme (instead of http) as part of our Internet address.

Google Maps privacy policy

We use Google Maps from Google Inc. on our website (1600 Amphitheater Parkway Mountain View, CA 94043, USA). With Google Maps, we can better show you locations and thus adapt our service to your needs. By using Google Maps, data is transferred to Google and stored on the Google servers. Here we want to go into more detail about what Google Maps is, why we use this Google service, what data is stored and how you can prevent this.

What is Google Maps?

Google Maps is an internet map service from Google Inc. With Google Maps you can search for exact locations of cities, sights, accommodations or companies online using a PC, tablet or app. If companies are represented on Google My Business, additional information about the company is displayed in addition to the location. To show the way to get there, map sections of a location can be integrated into a website using HTML code. Google Maps shows the surface of the earth as a road map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very precise representations are possible.

Why do we use Google Maps on our website?

All our efforts on this page aim to offer you a useful and meaningful time on our website. By integrating Google Maps, we can provide you with the most important information about various locations. You can see at a glance where we are based. The route description always shows you the best or fastest way to us. You can get directions for routes by car, public transport, on foot or by bike. For us, the provision of Google Maps is part of our customer service.

What data does Google Maps store?

In order for Google Maps to be able to offer its full service, the company must record and store data about you. This includes, among other things, the search terms entered, your IP address and also the latitude and longitude coordinates. If you use the route planner function, the entered start address is also saved. However, this data storage happens on the Google Maps website. We can only inform you about this, we cannot influence it. Since we have integrated Google Maps into our website, Google sets at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google primarily uses this data to optimize its own services and to provide individual, personalized advertising for you.

The following cookie is set in your browser due to the integration of Google Maps:

Name: NID
value: 188 = h26c1Ktha7fCQTx8rXgLyATyITJ211118111-5 Intended
use: NID is used by Google to adapt advertisements to your Google search. With the help of cookies, Google “remembers” your most frequently entered search queries or your previous interaction with ads. So you always get tailor-made advertisements. The cookie contains a unique ID that Google uses to collect your personal settings for advertising purposes.
Expiry date: after 6 months

Note: We cannot guarantee the completeness of the information in the stored data. Changes can never be ruled out, especially when using cookies. In order to identify the cookie NID, a separate test page was created, where only Google Maps was integrated.

How long and where is the data stored?

The Google servers are located in data centers around the world. Most of the servers are located in America. For this reason, your data is increasingly being stored in the USA. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de

Google distributes the data on various data carriers. This means that the data can be called up more quickly and is better protected against any manipulation attempts. Each data center also has special emergency programs. If, for example, there are problems with the Google hardware or a natural disaster paralyzes the servers, the data will almost certainly remain protected.

Google stores some data for a specified period of time. For other data, Google only offers the option to delete it manually. The company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 or 18 months.

How can I delete my data or prevent data storage?

With the automatic deletion of location and activity data introduced in 2019, information on location determination and web / app activity – depending on your decision – is either saved for 3 or 18 months and then deleted. You can also manually delete this data from the history at any time using the Google account. If you want to completely prevent your location from being recorded, you must pause the “Web and app activity” section in the Google account. Click “Data and Personalization” and then click the “Activity Setting” option. Here you can switch the activities on or off.

You can also deactivate, delete or manage individual cookies in your browser. Depending on the browser you use, this always works a little differently. The following instructions show how to manage cookies in your browser:

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

If you basically do not want cookies, you can set up your browser so that it always informs you when a cookie should be set. So you can decide for each individual cookie whether you allow it or not.

Google is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure data transfer of personal data. More information can be found at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI . If you want to learn more about data processing from Google, we recommend the company’s own data protection declaration at https://policies.google.com/privacy?hl=de .

Google Fonts privacy policy

We use Google Fonts on our website. These are the “Google fonts” from Google Inc. (1600 Amphitheater Parkway Mountain View, CA 94043, USA).

You do not have to log in or enter a password to use Google fonts. Furthermore, no cookies are stored in your browser. The files (CSS, fonts / fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, requests for CSS and fonts are completely separate from all other Google services. If you have a Google account, you do not need to worry that your Google account information will be transmitted to Google while you are using Google Fonts. Google records the use of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. We will take a closer look at what the data storage looks like in detail.

What are Google fonts?

Google Fonts (formerly Google Web Fonts) is a directory with over 800 fonts that  Google LLC  provides to its users free of charge.

Many of these fonts are released under the SIL Open Font License, while others are released under the Apache license. Both are free software licenses.

Why do we use Google Fonts on our website?

With Google Fonts we can use fonts on our own website and do not have to upload them to our own server. Google Fonts is an important building block to keep the quality of our website high. All Google fonts are automatically optimized for the web and this saves data volume and is a great advantage especially for use with mobile devices. When you visit our site, the small file size ensures a fast loading time. Furthermore, Google Fonts are secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can partially distort text or entire websites. Thanks to the fast content delivery network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all common browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). We use Google Fonts so that we can present our entire online service as nicely and consistently as possible.

What data does Google store?

When you visit our website, the fonts are downloaded via a Google server. This external call transfers data to the Google server. This is how Google also recognizes that you or your IP address is visiting our website. The Google Fonts API was developed to reduce the use, storage and collection of end-user data to what is necessary for the proper provision of fonts. Incidentally, API stands for “Application Programming Interface” and serves, among other things, as a data transmitter in the software area.

Google Fonts stores CSS and font requests securely with Google and is therefore protected. The usage figures collected allow Google to determine how well the individual fonts are received. Google publishes the results on internal analysis sites such as Google Analytics. Google also uses data from its own web crawler to determine which websites use Google fonts. This data is published in the Google Fonts BigQuery database. Entrepreneurs and developers use the Google web service BigQuery to examine and move large amounts of data.

However, it should also be borne in mind that with every Google Font request, information such as language settings, IP address, version of the browser, screen resolution of the browser and name of the browser are automatically transferred to the Google server. Whether this data is also stored is not clearly ascertainable or is not clearly communicated by Google.

How long and where is the data stored?

Google stores requests for CSS assets on your servers, which are mainly located outside the EU, for a day. This enables us to use the fonts using a Google stylesheet. A stylesheet is a format template that you can use to change the design or font of a website quickly and easily.

The font files are saved by Google for one year. Google’s goal is to fundamentally improve the loading time of websites. If millions of websites refer to the same fonts, they are cached after the first visit and reappear immediately on all other websites visited later. Sometimes Google updates font files to reduce file size, increase language coverage, and improve design.

How can I delete my data or prevent data storage?

The data that Google stores for a day or a year cannot simply be deleted. The data is automatically transmitted to Google when the page is accessed. To be able to delete this data prematurely, you must contact Google Support at https://support.google.com/?hl=de&tid=211118111 . In this case, you only prevent data storage if you do not visit our website.

Unlike other web fonts, Google allows us unlimited access to all fonts. So we can have unlimited access to a sea of ​​fonts and get the most out of our website. You can find more about Google Fonts and other questions at https://developers.google.com/fonts/faq?tid=211118111 . Although Google deals with data protection-related matters there, it does not contain any really detailed information about data storage. It is relatively difficult to get really precise information about stored data from Google.

You can also find out what data Google basically collects and what this data is used for at https://www.google.com/intl/de/policies/privacy/ .

Google Fonts Local Privacy Policy

On our website we use Google Fonts from Google Inc. (1600 Amphitheater Parkway Mountain View, CA 94043, USA). We have integrated the Google fonts locally, ie on our web server – not on the Google servers. This means that there is no connection to Google servers and therefore no data transmission or storage.

What are Google fonts?

Google Fonts used to be called Google Web Fonts. This is an interactive directory with over 800 fonts that  Google LLC  provides free of charge. With Google Fonts you could use fonts without uploading them to your own server. However, in order to prevent any information transfer to Google servers, we downloaded the fonts to our server. In this way we act in compliance with data protection and do not send any data to Google Fonts.

Unlike other web fonts, Google allows us unlimited access to all fonts. So we can have unlimited access to a sea of ​​fonts and get the most out of our website. You can find more about Google Fonts and other questions at https://developers.google.com/fonts/faq?tid=211118111 .

Google Analytics privacy policy

We use the analysis tracking tool Google Analytics (GA) from the American company Google LLC (1600 Amphitheater Parkway Mountain View, CA 94043, USA) on our website. Google Analytics collects data about your actions on our website. If you click on a link, for example, this action is saved in a cookie and sent to Google Analytics. The reports we receive from Google Analytics allow us to better tailor our website and service to your needs. In the following we will go into more detail about the tracking tool and, above all, inform you about which data is stored and how you can prevent this.

What is Google Analytics?

Google Analytics is a tracking tool that is used to analyze the traffic on our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions you take on our website. As soon as you leave our website, this data is sent to the Google Analytics server and stored there.

Google processes the data and we get reports about your user behavior. These can include the following reports:

  • Target group reports: We get to know our users better through target group reports and know more precisely who is interested in our service.
  • Ad reports: Ad reports enable us to analyze and improve our online advertising more easily.
  • Acquisition reports: Acquisition reports give us helpful information about how we can get more people excited about our service.
  • Behavior reports: Here we learn how you interact with our website. We can understand which way you travel on our site and which links you click.
  • Conversion reports: Conversion is a process in which you perform a desired action based on a marketing message. For example, if you change from a pure website visitor to a buyer or newsletter subscriber. With the help of these reports, we learn more about how our marketing measures are received by you. This is how we want to increase our conversion rate.
  • Real-time reports: Here we always find out immediately what is happening on our website. For example, we see how many users are currently reading this text.

Why do we use Google Analytics on our website?

Our goal with this website is clear: we want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.

The statistically evaluated data show us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that it is easier for interested people to find on Google. On the other hand, the data help us to better understand you as a visitor. We therefore know very well what we need to improve on our website in order to offer you the best possible service. The data also help us to carry out our advertising and marketing measures more individually and more cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them.

What data does Google Analytics store?

Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a “returning” user. All collected data is saved together with this user ID. It is only possible to evaluate pseudonymous user profiles in the first place.

Labels such as cookies and app instance IDs measure your interactions on our website. Interactions are all types of actions that you perform on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics can be linked to third-party cookies. Google does not pass on Google Analytics data unless we as the website operator approve it. Exceptions may occur if it is required by law.

The following cookies are used by Google Analytics:

Name: _ga
Value: 2.1326744211.152211118111-5 Intended
use: By default, analytics.js uses the _ga cookie to save the user ID. Basically, it serves to differentiate between website visitors.
Expiry date:  after 2 years

Name: _gid
Value: 2.1687193234.152211118111-1 Intended
use:  The cookie also serves to differentiate between website visitors Expiration
date:  after 24 hours

Name: _gat_gtag_UA_ <property-id>
Value: 1 Purpose
: Used to lower the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is given the name _dc_gtm_ <property-id>.
Expiry date: after 1 minute

Name: AMP_TOKEN
Value: No information Purpose
: The cookie has a token with which a user ID can be retrieved from the AMP client ID service. Other possible values ​​indicate a deregistration, a request or an error.
Expiration date:  after 30 seconds up to a year

Name: __utma
Value: 1564498958.1564498958.1564498958.1 Purpose
: With this cookie you can track your behavior on the website and measure its performance. The cookie is updated every time information is sent to Google Analytics.
Expiry date:  after 2 years

Name: __utmt
Value: 1 Purpose
: The cookie is used like _gat_gtag_UA_ <property-id> to throttle the request rate.
Expiry date:  after 10 minutes

Name: __utmb
Value: 3.10.1564498958 Purpose
: This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics.
Expiry date:  after 30 minutes

Name: __utmc
Value: 167421564 Purpose
: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only saved until you close the browser.
Expiration date: After closing the browser

Name: __utmz
Value: m | utmccn = (referral) | utmcmd = referral | utmcct = / Purpose
: The cookie is used to identify the source of traffic on our website. This means that the cookie stores where you came to our website from. That could have been another page or an advertisement.
Expiry date:  after 6 months

Name: __utmv
Value: not specified Purpose
: The cookie is used to store user-defined user data. It is updated whenever information is sent to Google Analytics.
Expiry date:  after 2 years

Note:  This list cannot claim to be complete, since Google always changes the choice of its cookies.

Here we show you an overview of the most important data that is collected with Google Analytics:

Heatmaps: Google creates so-called heatmaps. Heatmaps show exactly those areas that you click on. This is how we get information about where you are on our site.

Session duration: Google refers to the time you spend on our website without leaving the website. If you have been inactive for 20 minutes, the session ends automatically.

Bounce Rate (English bounce rate.) From a bounce of the speech, if you look on our website only one page and then leave our website.

Account creation : If you create an account or place an order on our website, Google Analytics collects this data.

IP address: The IP address is only shown in abbreviated form so that no clear assignment is possible.

Location: The country and your approximate location can be determined via the IP address. This process is also known as IP location determination.

Technical information: The technical information includes, among other things, your browser type, your Internet provider or your screen resolution.

Source of origin: Google Analytics or us are of course also interested in which website or which advertising you came to our site.

Further data include contact details, any ratings, playing media (e.g. if you play a video on our site), sharing content via social media or adding to your favorites. The list has no claim to completeness and is only used for a general orientation of data storage by Google Analytics.

How long and where is the data stored?

Google has spread your servers around the world. Most of the servers are located in America and therefore your data is usually stored on American servers. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de

Your data is distributed on various physical data carriers. This has the advantage that the data can be called up more quickly and is better protected against manipulation. Every Google data center has appropriate emergency programs for your data. If, for example, the hardware at Google fails or natural disasters paralyze servers, the risk of a service interruption at Google remains low.

Google Analytics sets a retention period of 26 months for your user data. Then your user data will be deleted. However, we have the option of choosing the retention period for user data. We have five options:

  • Deletion after 14 months
  • Deletion after 26 months
  • Deletion after 38 months
  • Deletion after 50 months
  • No automatic deletion

When the specified period has expired, the data is deleted once a month. This retention period applies to your data, which are linked to cookies, user identification and advertising IDs (e.g. cookies from the DoubleClick domain). Report results are based on aggregated data and are saved independently of user data. Aggregated data is a combination of individual data into a larger unit.

How can I delete my data or prevent data storage?

According to the data protection law of the European Union, you have the right to receive information about your data, to update it, to delete it or to restrict it. You can prevent Google Analytics from using your data by using the browser add-on to deactivate Google Analytics JavaScript (ga.js, analytics.js, dc.js). You can download and install the browser add-on from https://tools.google.com/dlpage/gaoptout?hl=de . Please note that this add-on only disables data collection by Google Analytics.

If you want to deactivate, delete or manage cookies (regardless of Google Analytics), there is a separate instruction for each browser:

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

Google Analytics is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure data transfer of personal data. More information can be found at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=211118111 . We hope we were able to provide you with the most important information about data processing from Google Analytics. If you want to learn more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245 ? hl = de .

Google Analytics Google Signals privacy policy

We have activated the Google signals in Google Analytics. The existing Google Analytics functions (advertising reports, remarketing, cross-device reports and reports on interests and demographic characteristics) are updated in order to receive summarized and anonymized data from you, provided that you have allowed personalized ads in your Google account.

The special thing about it is that it is a cross-device tracking. This means that your data can be analyzed across devices. By activating Google signals, data is collected and linked to the Google account. For example, Google can recognize when you view a product on our website using a smartphone and only later buy the product using a laptop. Thanks to the activation of Google signals, we can start cross-device remarketing campaigns that would otherwise not be possible in this form. Remarketing means that we can also show you our offer on other websites.

In Google Analytics, further visitor data such as location, search history, YouTube history and data about your actions on our website are recorded by the Google signals. This will give Google better advertising reports and more useful information about your interests and demographics. This includes your age, which language you speak, where you live or which gender you belong to. In addition, there are also social criteria such as your job, your marital status or your income. All of these features help Google Analytics to define groups of people or target groups.

The reports also help us to better assess your behavior, your wishes and interests. This enables us to optimize and adapt our services and products for you. By default, this data expires after 26 months. Please note that this data collection only takes place if you have allowed personalized advertising in your Google account. It is always summarized and anonymous data and never individual data. You can manage or delete this data in your Google account.

Facebook Pixel Privacy Policy

We use the Facebook pixel from Facebook on our website. We have implemented a code for this on our website. The Facebook pixel is a section of JavaScript code that loads a collection of functions with which Facebook can track your user actions if you came to our website via Facebook ads. For example, when you purchase a product on our website, the Facebook pixel is triggered and stores your actions on our website in one or more cookies. These cookies enable Facebook to compare your user data (customer data such as IP address, user ID) with the data from your Facebook account. Then Facebook deletes this data again. The data we collect is anonymous and cannot be viewed by us and can only be used in the context of advertising.

We only want to show our services and products to people who are really interested in them. With the help of Facebook pixels, our advertising measures can be better tailored to your wishes and interests. This way, Facebook users (provided they have allowed personalized advertising) can see suitable advertising. Facebook also uses the data collected for analysis purposes and its own advertisements.

In the following, we show you the cookies that have been set on a test page by integrating Facebook pixels. Please note that these are only example cookies. Different cookies are set depending on the interaction on our website.

Name: _fbp
Value: fb.1.1568287647279.257405483-6211118111-7 Purpose
: This cookie uses Facebook to display advertising products.
Expiry date: after 3 months

Name:  Fri
Value: 0aPf312HOS5Pboo2r..Bdeiuf … 1.0.Bdeiuf.
Purpose: This cookie is used so that Facebook Pixel works properly.
Expiry date: after 3 months

Name: comment_author_50ae8267e2bdf1253ec1a5769f48e062211118111-3
Value: Name of the author Purpose
: This cookie saves the text and the name of a user who, for example, leaves a comment.
Expiry date: after 12 months

Name: comment_author_url_50ae8267e2bdf1253ec1a5769f48e062
Value: https% 3A% 2F% 2Fwww.testseite…% 2F (URL of the author) Purpose
: This cookie stores the URL of the website that the user enters in a text field on our website.
Expiry date: after 12 months

Name: comment_author_email_50ae8267e2bdf1253ec1a5769f48e062
Value: Email address of the author Purpose
: This cookie saves the email address of the user, if he has published it on the website.
Expiry date: after 12 months

Note:  The above cookies relate to individual user behavior. Changes to Facebook can never be ruled out, especially when using cookies.

If you are logged in to Facebook, you can change your settings for advertisements  yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen . If you are not a Facebook user, you can generally manage your usage-based online advertising at http://www.youronlinechoices.com/de/praferenzmanagement/ . There you have the option to deactivate or activate providers.

If you want to learn more about Facebook’s data protection, we recommend the company’s own data guidelines at https://www.facebook.com/policy.php .

Facebook automatic extended comparison data protection declaration

We have also activated the automatic advanced matching as part of the Facebook pixel function. This function of the pixel enables us to send hashed emails, names, gender, city, state, postal code and date of birth or telephone number to Facebook as additional information, provided that you have provided us with this data. This activation enables us to tailor advertising campaigns on Facebook to people who are interested in our services or products.

Google Tag Manager privacy policy

For our website we use Google Tag Manager from Google Inc. (1600 Amphitheater Parkway Mountain View, CA 94043, USA). This tag manager is one of many helpful marketing products from Google. Using Google Tag Manager, we can centrally install and manage code sections from various tracking tools that we use on our website.

In this data protection declaration we want to explain in more detail what Google Tag Manager does, why we use it and in what form data is processed.

What is Google Tag Manager?

The Google Tag Manager is an organization tool with which we can integrate and manage website tags centrally and via a user interface. Tags are small sections of code that, for example, record (track) your activities on our website. For this, JavaScript code sections are inserted in the source text of our page. The tags often come from internal Google products such as Google Ads or Google Analytics, but tags from other companies can also be integrated and managed via the manager. Such tags perform different tasks. You can collect browser data, feed marketing tools with data, integrate buttons, set cookies and also track users across multiple websites.

Why do we use Google Tag Manager for our website?

As the saying goes: Organization is half the battle! And of course this also applies to the maintenance of our website. In order to make our website as good as possible for you and all people who are interested in our products and services, we need various tracking tools such as Google Analytics. The data collected from these tools show us what interests you most, where we can improve our services and who we should show our offers to. And for this tracking to work, we have to integrate appropriate JavaScript codes into our website. In principle, we could incorporate each code section of the individual tracking tools into our source code separately. However, this takes a relatively long time and it is easy to lose track. That’s why we use Google Tag Manager. We can easily install the necessary scripts and manage them from one place. In addition, the Google Tag Manager offers an easy-to-use user interface and you do not need any programming knowledge. This is how we manage to keep order in our day jungle.

What data does Google Tag Manager store?

The Tag Manager itself is a domain that does not set cookies and does not store any data. It acts as a mere “administrator” of the implemented tags. The data capture the individual tags of the different web analysis tools. The data is passed through to the individual tracking tools in Google Tag Manager and is not saved.

However, the situation is very different with the integrated tags of the various web analysis tools, such as Google Analytics. Depending on the analysis tool, various data about your web behavior are usually collected, stored and processed with the help of cookies. For this purpose, please read our data protection texts on the individual analysis and tracking tools that we use on our website.

In the account settings of the Tag Manager, we have allowed Google to allow Google to receive anonymized data from us. However, this is only about the use and use of our Tag Manager and not about your data that is stored via the code sections. We enable Google and others to receive selected data anonymously. We therefore consent to the anonymous disclosure of our website data. Despite extensive research, we were unable to find out exactly which summarized and anonymous data were forwarded. In any case, Google deletes all information that could identify our website. Google summarizes the data with hundreds of other anonymous website data and creates user trends as part of benchmarking measures. Benchmarking compares your own results with those of your competitors. Processes can be optimized based on the information collected.

How long and where is the data stored?

If Google stores data, then this data is stored on its own Google servers. The servers are spread all over the world. Most are in America. At https://www.google.com/about/datacenters/inside/locations/?hl=de you can read exactly where the Google servers are.

How long the individual tracking tools store your data can be found in our individual data protection texts for the individual tools.

How can I delete my data or prevent data storage?

The Google Tag Manager itself does not set cookies, but manages tags from various tracking websites. In our data protection texts for the individual tracking tools, you will find detailed information on how you can delete or manage your data.

Google is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure data transfer of personal data. More information can be found at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=211118111 . If you want to learn more about Google Tag Manager, we recommend the FAQs at https://www.google.com/intl/de/tagmanager/faq.html .

Hotjar privacy policy

We use Hotjar from Hotjar Limited (Level 2, St Julian’s Business Center, 3, Elia Zammit Street, St Julian’s STJ 1000, Malta) on our website to statistically evaluate visitor data. Hotjar is a service that analyzes the behavior and feedback of you as a user on our website through a combination of analysis and feedback tools. We receive reports and visual representations from Hotjar that show us where and how you “move” around our site. Personal data is automatically anonymized and never reaches the Hotjar servers. This means that you are not personally identified as a website user and we still learn a lot about your user behavior.

What is Hotjar?

As mentioned in the section above, Hotjar helps us analyze the behavior of our website visitors. These tools that Hotjar offers include heat maps, conversion funnels, visitor recording, incoming feedback, feedback polls and surveys (for more information, go to https://www.hotjar.com/ ). In this way, Hotjar helps us to offer you a better user experience and a better service. On the one hand, it offers a good analysis of online behavior, on the other hand, we also get good feedback about the quality of our website. Because in addition to all the analytical aspects, we naturally also want to know your opinion about our website. And with the feedback tool that is exactly possible.

Why do we use Hotjar on our website?

In recent years, the importance of user experience on websites has increased significantly. And for a good reason. A website should be designed so that you as a visitor feel comfortable and can easily find your way around. Thanks to Hotjar’s analysis tools and feedback tools, we can make our website and our offer more attractive. The heat maps from Hotjar are particularly valuable for us. Heatmaps are a form of representation for the visualization of data. The Hotjar heat maps, for example, let us see very precisely what you like to click, tap and where you scroll.

What data does Hotjar store?

As you surf through our website, Hotjar automatically collects information about your user behavior. In order to be able to collect this information, we have installed our own tracking code on our website. The following data can be collected via your computer or your browser:

  • Your computer’s IP address (collected and stored in an anonymous format)
  • screen size
  • Browser information (which browser, which version, etc.)
  • Your location (but only the country)
  • Your preferred language setting
  • Visited websites (sub-pages)
  • Date and time of access to one of our sub-pages (websites)

Cookies also store data that is placed on your computer (usually in your browser). No personal data is collected in it. In principle, Hotjar does not pass on collected data to third parties. However, Hotjar expressly points out that it is sometimes necessary to share data with Amazon Web Services. Then parts of your information are stored on their servers. Amazon is bound by a confidentiality obligation not to disclose this data.

Only a limited number of people (Hotjar employees) have access to the stored information. The Hotjar servers are protected by firewalls and IP restrictions (access only to approved IP addresses). Firewalls are security systems that protect computers from unwanted network access. They are designed to act as a barrier between Hotjar’s secure internal network and the Internet. Hotjar also uses third-party companies for your services, such as Google Analytics or Optimizely. These companies can also store information that your browser sends to our website.

Hotjar uses the following cookies. Since we refer, among other things, to the cookie list from Hotjar’s data protection declaration at  https://www.hotjar.com/legal/policies/cookie-information , there is not an exemplary value for every cookie. The list shows examples of Hotjar cookies used and does not claim to be complete.

Name : ajs_anonymous_id
Value:  % 2258832463-7cee-48ee-b346-a195f18b06c3% 22211118111-5 Purpose
:  The cookie is typically used for analytical purposes and helps count visitors to our website by tracking whether they have been on this page before ,
Expiry date:  after one year

Name : ajs_group_id
Value:  0 Purpose
 This cookie collects data about user behavior. This data can then be assigned to a certain group of visitors based on what the website visitors have in common.
Expiry date:  after one year

Name : _hjid
Value:  699ffb1c-4bfb-483f-bde1-22cfa0b59c6c Purpose
 The cookie is used to maintain a Hotjar user ID that is unique to the website in the browser. In this way, user behavior can be assigned to the same user ID on the next visits.
Expiry date:  after one year

Name: _hjMinimizedPolls
Value:  462568211118111-8 Purpose
: Whenever you minimize a Feedback Poll Widget, Hotjar sets this cookie. The cookie ensures that the widget remains really minimized when you surf our website.
Expiry date: after one year

Name: _hjIncludedInSample
Value: 1 Purpose
: This session cookie is set to inform Hotjar whether you are part of the selected people (sample) who are used to create funnels.
Expiry date: after one year

Name : _hjClosedSurveyInvites Purpose
: This cookie is set when you see an invitation to a feedback survey via a pop-up window. The cookie is used to ensure that this invitation only appears to you once.
Expiry date: after one year

Name: _hjDonePolls Purpose
: As soon as you end a feedback “question round” with the so-called Feedback Poll Widget, this cookie is set in your browser. This prevents Hotjar from preventing you from receiving the same surveys again in the future.
Expiry date: after one year

Name: _hjDoneTestersWidgets Purpose : This cookie is used as soon as you enter your data in the “Recruit User Tester Widget”. With this widget we want to hire you as a tester. The cookie is used so that this form does not appear again and again. Expiry date: after one year

Name: _hjMinimizedTestersWidgets Purpose
: To ensure that the “Recruit User Tester” really stays minimized on all of our pages, once you have minimized it, this cookie is set.
Expiry date: after one year

Name: _hjShownFeedbackMessage Purpose
: This cookie is set if you have minimized or supplemented the incoming feedback. This is done so that when you navigate to another page where you want it to appear, the incoming feedback is immediately loaded as minimized.
Expiry date: after one year

How long and where is the data stored?

We have installed a tracking code on our website, which is transmitted to the Hotjar servers in Ireland (EU). This tracking code contacts the Hotjar servers and sends a script to your computer or device that you use to access our site. The script collects certain data related to your interaction with our website. This data is then sent to Hotjar’s servers for processing. Hotjar has imposed a 365-day data retention period on itself. This means that all data that Hotjar has collected and is older than one year is automatically deleted.

How can I delete my data or prevent data storage?

Hotjar does not store any of your personal data for the analysis. The company even advertises with the slogan “We track behavior, not individuals” (“We track user behavior, but no identifiable, individual data). You always have the option to prevent the collection of your data. All you have to do is go to the ” opt-out page“Go and click on” Disable Hotjar “. Please note that deleting cookies, using your browser’s private mode or using a different browser will cause data to be collected again. You can also activate the “Do Not Track” button in your browser. In the Chrome browser, for example, you have to click on the three bars at the top right and go to “Settings”. There you will find the option “Send a” Do Not Track “request with browser access” in the “Privacy” section. Now just activate this button and no data from Hotjar will be collected.

You can find more details on the data protection guideline and which data is collected by Hotjar in what way at https://www.hotjar.com/legal/policies/privacy?tid=211118111 .

MailChimp privacy policy

Like many other websites, we use the services of the newsletter company MailChimp on our website. MailChimp is operated by The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308 USA. Thanks to MailChimp, we can send you interesting news very easily via newsletter. With MailChimp we don’t have to install anything and can still draw from a pool of really useful functions. In the following we take a closer look at this email marketing service and inform you about the most important data protection aspects.

What is MailChimp?

MailChimp is a cloud-based newsletter management service. “Cloud-based” means that we do not have to install MailChimp on our own computer or server. Instead, we use the service via an IT infrastructure – which is available over the Internet – on an external server. This way of using software is also called SaaS (Software as a Service).

With MailChimp we can choose from a wide range of different email types. Depending on what we want to achieve with our newsletter, we can run individual campaigns, regular campaigns, autoresponders (automatic email), A / B tests, RSS campaigns (transmission in a predefined time and frequency) and follow-up campaigns ,

Why do we use MailChimp on our website?

We generally use a newsletter service so that we can keep in touch with you. We want to tell you what’s new with us or what attractive offers we have in our program. We are always looking for the simplest and best solutions for our marketing measures. And that’s why we chose Mailchimp’s newsletter management service. Although the software is very easy to use, it offers a large number of helpful features. This way we can design interesting and beautiful newsletters in a short time. With the design templates offered, we design each newsletter individually and thanks to the “Responsive Design”, our content is displayed legibly and beautifully on your smartphone (or other mobile devices).

With tools such as the A / B test or the extensive analysis options, we can see very quickly how our newsletters are received by you. This enables us to react if necessary and improve our offer or our services.

Another advantage is Mailchimp’s “cloud system”. The data is not stored and processed directly on our server. We can retrieve the data from external servers and thus save our storage space. The maintenance effort is also significantly reduced.

What data does MailChimp store?

Rocket Science Group LLC (MailChimp) maintains online platforms that enable us to contact you (if you have subscribed to our newsletter). If you subscribe to our newsletter via our website, confirm your membership in an email list from MailChimp by email. So that MailChimp can also prove that you have registered in the “list provider”, the date of registration and your IP address are saved. MailChimp also stores your email address, your name, physical address and demographic information such as language or location.

This information is used to send you emails and to enable certain other MailChimp functions (such as evaluating the newsletter).

MailChimp also shares information with third parties to provide better services. MailChimp also shares some data with third-party advertising partners in order to better understand the interests and concerns of your customers so that more relevant content and targeted advertising can be provided.

So-called “web beacons” (small graphics in HTML emails) enable MailChimp to determine whether the email has arrived, whether it has been opened and whether links have been clicked. All this information is stored on the MailChimp servers. We receive statistical evaluations and see exactly how well our newsletter was received by you. In this way we can adapt our offer much better to your wishes and improve our service.

MailChimp may also use this data to improve its own service. In this way, for example, the shipping can be technically optimized or the location (country) of the recipient can be determined.

The following cookies can be set by Mailchimp. This is not a complete cookie list, but rather an exemplary selection:

Name : AVESTA_ENVIRONMENT
Value:  Prod Purpose
: This cookie is necessary to provide the Mailchimp services. It is always set when a user registers for a newsletter mailing list.
Expiration date:  after the session ends

Name : ak_bmsc
Value:  F1766FA98C9BB9DE4A39F70A9E5EEAB55F6517348A7000001211118111-3 Intended
use:  The cookie is used to distinguish a person from a bot. In this way, secure reports on the use of a website can be created.
Expiry date:  after 2 hours

Name : bm_sv
Value:  A5A322305B4401C2451FC22FFF547486 ~ FEsKGvX8eovCwTeFTzb8 // I3ak2Au… Purpose
:  The cookie is from MasterPass Digital Wallet (a MasterCard service) and is used to offer a visitor a virtual payment process securely and easily. For this, the user is identified anonymously on the website.
Expiry date:  after 2 hours

Name : _abck
Value: 8D545C8CCA4C3A50579014C449B045211118111-9 Intended
use:  We were unable to find out more about the purpose of this cookie  Expiration
date:  after one year

Sometimes it can happen that you open our newsletter for better presentation via a given link. This is the case, for example, if your e-mail program does not work or the newsletter is not displayed properly. The newsletter is then displayed on a MailChimp website. MailChimp also uses cookies on your own website (small text files that store data on your browser). Personal data can be processed by MailChimp and its partners (e.g. Google Analytics). This data collection is the responsibility of MailChimp and we have no influence on it. You can find out exactly how and why the company uses cookies in MailChimp’s “Cookie Statement” (at:  https://mailchimp.com/legal/cookies/ ).

How long and where is the data stored?

Since MailChimp is an American company, all data collected is also stored on American servers.

Basically, the data remains permanently stored on Mailchimp’s servers and is only deleted when you request it. You can have your contact deleted by us. For us, this permanently removes all your personal data and anonymizes it in the Mailchimp reports. However, you can also request the deletion of your data directly from MailChimp. Then all your data will be removed and we will receive a notification from MailChimp. After receiving the email, we have 30 days to delete your contact from all related integrations.

How can I delete my data or prevent data storage?

You can withdraw your consent to receive our newsletter at any time within the email you received by clicking on the link in the area below. If you have unsubscribed by clicking on the unsubscribe link, your data will be deleted from MailChimp.

If you access a MailChimp website via a link in our newsletter and cookies are set in your browser, you can delete or deactivate these cookies at any time.

Depending on the browser, deactivating or deleting works somewhat differently. The following instructions show how to manage cookies in your browser:

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

If you basically do not want cookies, you can set up your browser so that it always informs you when a cookie should be set. So you can decide for each individual cookie whether you allow it or not.

MailChimp is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure data transfer of personal data. More information can be found at https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&tid=211118111 . You can find out more about the use of cookies at MailChimp at  https://mailchimp.com/legal/cookies/ , information on data protection at MailChimp (Privacy) can be found at  https://mailchimp.com/legal/privacy/ .

Google AdSense privacy policy

We use Google AdSense on this website. This is an advertising program from Google Inc. (1600 Amphitheater Parkway Mountain View, CA 94043, USA). With Google AdSense we can display advertisements on this website that fit our topic. We offer you advertisements that ideally represent real added value for you. In the course of this data protection declaration via Google AdSense, we explain to you why we use Google AdSense on our website, which data is processed and stored by you and how you can prevent this data storage.

What is Google AdSense?

The Google AdSense advertising program has been around since 2003. In contrast to Google Ads (formerly: Google AdWords), you cannot advertise yourself here. Ads are displayed on websites such as ours via Google AdSense. The biggest advantage of this advertising service compared to some others is that Google AdSense only shows you ads that match our content. Google has its own algorithm that calculates which advertisements you will see. Of course, we only want to offer you advertising that interests you and offers you added value. Google uses your interests or user behavior and our offer to check which advertisements are suitable for our website and for our users. At this point we also want to mention that we are not responsible for the selection of advertisements. With our website, we only offer advertising space. Google selects the advertisements displayed. Since August 2013, the ads have also been adapted to the respective user interface. That means, whether you visit our website from your smartphone, PC or laptop, the ads adapt to your device.

Why do we use Google AdSense on our website?

Operating a high-quality website requires a lot of dedication and great effort. Basically, we’re never done working on our website. We always try to maintain our site and keep it as up to date as possible. Of course, we also want to achieve economic success with this work. That’s why we chose ads as a source of income. The most important thing for us, however, is not to disturb your visit to our website with these ads. With the help of Google AdSense, you will only be offered advertisements that match our topics and your interests.

Similar to Google indexing for a website, a bot examines the corresponding content and offers on our website. Then the content of the advertisements is adjusted and presented on the website. In addition to the content overlap between the ad and the website, AdSense also supports interest-based targeting. This means that Google also uses your data to offer advertising tailored to you. This way you receive advertising that ideally offers you real added value and we have a higher chance of earning a little something.

What data does Google AdSense store?

Among other things, cookies are used so that Google AdSense can display tailor-made advertising that is tailored to you. Cookies are small text files that store certain information on your computer.

In AdSense, cookies should enable better advertising. The cookies do not contain any personally identifiable data. However, it should be noted that Google considers data such as “pseudonymous cookie IDs” (name or other identification feature to be replaced by a pseudonym) or IP addresses as non-personally identifiable information. Within the framework of the GDPR, however, this data can be considered personal data. Google AdSense sends a cookie to the browser after every impression (which is always the case when you see an ad), every click and every other activity that leads to a call to the Google AdSense server. If the browser accepts the cookie, it will be saved there.

Third-party providers may place and read cookies in your browser as part of AdSense or use web beacons to store data that they receive when the ad is displayed on the website. Web beacons are small graphics that do a log file analysis and record the log file. This analysis enables a statistical evaluation for online marketing.

Google can use these cookies to collect certain information about your user behavior on our website. These include:

  • Information on how to deal with an ad (clicks, impressions, mouse movements)
  • Information as to whether an advertisement has already appeared in your browser at an earlier point in time. This data helps prevent you from seeing an ad more often.

Google analyzes and evaluates the data on the advertising material displayed and your IP address. Google primarily uses the data to measure the effectiveness of an ad and to improve the advertising offer. This data is not linked to any personal data that Google may have about you from other Google services.

In the following, we present cookies that Google AdSense uses for tracking purposes. Here we refer to a test website that only has Google AdSense installed: 

Name: uid
Value: 891269189211118111-0 Intended
use: The cookie is saved under the domain adform.net. It provides a clearly assigned, machine-generated user ID and collects data about the activity on our website.
Expiry date: after 2 months

Name: C
Value: 1
Purpose: This cookie identifies whether your browser accepts cookies. The cookie is stored under the domain track.adform.net.
Expiry date: after 1 month

Name: cid
Value: 8912691894970695056,0,0,0,0 Intended
use:  This cookie is stored under the domain track.adform.net, stands for Client ID and is used to improve advertising for you. It can deliver more relevant advertising to the visitor and help improve reports on campaign performance.
Expiry date: after 2 months

Name: IDE
Value: zOtj4TWxwbFDjaATZ2TzNaQmxrU211118111-3 Purpose
: The cookie is saved under the domain doubkeklick.net. It is used to register your actions after the advertisement or after clicking the advertisement. This allows you to measure how well an advertisement is received by our visitors.
Expiry date: after 1 month

Name: test_cookie
Value: not specified Purpose : You can
use the “test_cookies” to check whether your browser supports cookies at all. The cookie is saved under the domain doubkeklick.net.
Expiry date: after 1 month

Name: CT592996
Value: 733366 Purpose
: Will be saved under the domain adform.net. The cookie is set as soon as you click on an advertisement. We were unable to find out more detailed information about the use of this cookie.
Expiration date: after an hour

Note:  This list cannot claim to be complete, as experience has shown that Google always changes the choice of cookies.

How long and where is the data stored?

Google records your IP address and various activities that you carry out on the website. Cookies store this information about the interactions on our website. According to Google, the company securely collects and stores the information provided on its in-house Google servers in the United States.

If you do not have a Google account or are not logged in, Google usually saves the data collected on your browser with a unique identifier (ID). The unique IDs stored in cookies are used, for example, to guarantee personalized advertising. If you are logged in to a Google account, Google can also collect personal data.

You can delete some of the data that Google stores at any time (see next section). A lot of information stored in cookies is automatically deleted after a certain time. However, there is also data that Google stores over a longer period of time. This is the case when Google has to store certain data for an indefinite, longer period due to economic or legal necessities.

How can I delete my data or prevent data storage?

You always have the option of deleting or deactivating cookies that are on your computer. Exactly how this works depends on your browser.

Here are the instructions on how to manage cookies in your browser:

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

If you basically do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. For each individual cookie, you can decide whether you want to allow the cookie or not. By downloading and installing this browser plug-in at https://support.google.com/ads/answer/7395996 , all “advertising cookies” are also deactivated. Keep in mind that by deactivating these cookies you do not prevent the advertisements, but only the personalized advertisements.

If you have a Google account, you can deactivate personalized advertising on the website https://adssettings.google.com/authenticated . Here, too, you will continue to see ads, but these are no longer adapted to your interests. However, ads are still displayed based on a few factors, such as your location, browser type, and search terms used.

You can find out which data Google basically collects and what they use this data for at https://www.google.com/intl/de/policies/privacy/ .

Google Ads (Google AdWords) conversion tracking privacy policy

As an online marketing measure, we use Google Ads (formerly Google AdWords) to advertise our products and services. We want to draw more people’s attention to the high quality of our offers on the Internet. As part of our advertising measures through Google Ads, we use the conversion tracking of Google LLC., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”) on our website. With the help of this free tracking tool, we can better adapt our advertising offer to your interests and needs. In the following article, we want to go into more detail about why we use conversion tracking, what data is stored and how you prevent this data storage.

What is Google Ads Conversion Tracking?

Google Ads (formerly Google AdWords) is the in-house online advertising system from Google LLC. We are convinced of the quality of our offer and want that as many people as possible get to know our website. In the online area, Google Ads offers the best platform for this. Of course, we also want to get a precise overview of the cost-benefit factor of our promotions. That is why we use the Google Ads conversion tracking tool.

But what is a conversion? A conversion occurs when you change from a purely interested website visitor to an acting visitor. This happens whenever you click on our ad and then take another action, such as visiting our website. With the Google conversion tracking tool, we record what happens after a user clicks on our Google Ads ad. For example, we can see whether products are being bought, services are being used, or whether users have signed up for our newsletter.

Why do we use Google Ads Conversion Tracking on our website?

We use Google Ads to draw attention to our offer on other websites. The aim is that our advertising campaigns really only reach those people who are interested in our offers. With the conversion tracking tool we see which keywords, ads, ad groups and campaigns lead to the desired customer actions. We see how many customers interact with our ads on one device and then convert. This data enables us to calculate our cost-benefit factor, measure the success of individual advertising measures and consequently optimize our online marketing measures. We can also use the data obtained to make our website more interesting for you and adapt our advertising offer even more individually to your needs.

What data is saved with Google Ads Conversion Tracking?

We have integrated a conversion tracking tag or code snippet on our website in order to be able to better analyze certain user actions. If you now click on one of our Google Ads ads, the “Conversion” cookie from a Google domain is stored on your computer (usually in the browser) or mobile device. Cookies are small text files that store information on your computer.

Here are the data of the most important cookies for Google’s conversion tracking:

Name: Conversion
Value:  EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ211118111-7 Purpose
: This cookie saves every conversion you make on our site after you have come to us via Google Ads.
Expiry date: after 3 months

Name: _gac
Value:  1.1558695989.EAIaIIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE Purpose
:  This is a classic Google Analytics cookie and is used to record various actions on our website.
Expiry date: after 3 months

Note: The _gac cookie only appears in connection with Google Analytics. The list above does not claim to be complete, since Google always uses other cookies for analytical evaluation.

As soon as you complete an action on our website, Google recognizes the cookie and saves your action as a so-called conversion. As long as you are surfing on our website and the cookie has not yet expired, we and Google recognize that you have found us through our Google Ads ad. The cookie is read out and sent back to Google Ads with the conversion data. It is also possible that other cookies are used to measure conversions. The conversion tracking of Google Ads can be refined and improved with the help of Google Analytics. For ads that Google displays in various places on the web, cookies with the name “__gads” or “_gac” may be set under our domain. Various campaign information has been available from analytics since September 2017. js saved with the _gac cookie. The cookie stores this data as soon as you call up one of our pages for which the automatic tagging of Google Ads has been set up. In contrast to cookies that are set for Google domains, Google can only read these conversion cookies if you are on our website. We do not collect and receive any personal data. We get a report from Google with statistical evaluations. For example, we learn the total number of users who clicked on our ad and see which advertising measures were well received. Google can only read these conversion cookies if you are on our website. We do not collect and receive any personal data. We get a report from Google with statistical evaluations. For example, we learn the total number of users who clicked on our ad and see which advertising measures were well received. Google can only read these conversion cookies if you are on our website. We do not collect and receive any personal data. We get a report from Google with statistical evaluations. For example, we learn the total number of users who clicked on our ad and see which advertising measures were well received.

How long and where is the data stored?

At this point we would like to point out that we have no influence on how Google uses the data collected. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data. The cookies with the names “Conversion” and “_gac” (which is used in conjunction with Google Analytics) have an expiry date of 3 months.

How can I delete my data or prevent data storage?

You have the option of not participating in Google Ads conversion tracking. If you deactivate the Google Conversion Tracking cookie via your browser, you will block the conversion tracking. In this case you will not be considered in the statistics of the tracking tool. You can change the cookie settings in your browser at any time. This works a little differently for every browser. Here are the instructions on how to manage cookies in your browser:

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

If you basically do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. For each individual cookie, you can decide whether you want to allow the cookie or not. By downloading and installing this browser plug-in at https://support.google.com/ads/answer/7395996 , all “advertising cookies” are also deactivated. Keep in mind that by deactivating these cookies you do not prevent the advertisements, but only the personalized advertisements.

Through the certification for the American-European data protection convention “Privacy Shield”, the American company Google LLC must comply with the data protection laws applicable in the EU. If you would like to learn more about data protection at Google, we recommend Google’s general data protection declaration: https://policies.google.com/privacy?hl=de .

Facebook privacy policy

We use selected Facebook tools from Facebook on our website. Facebook is a social media network of Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2 Ireland. With these tools, we can offer you and people who are interested in our products and services the best possible offer. Below we give an overview of the various Facebook tools, what data is sent to Facebook and how you can delete this data.

What are Facebook tools?

In addition to many other products, Facebook also offers the so-called “Facebook Business Tools”. This is the official name of Facebook. However, since the term is hardly known, we decided to only call it Facebook tools. These include:

  • Facebook Pixel
  • social plug-ins (such as the “Like” or “Share” button)
  • Facebook login
  • Account kit
  • APIs (programming interface)
  • SDKs (collection of programming tools)
  • Platform integrations
  • plugins
  • codes
  • specifications
  • documentaries
  • Technologies and services

Through these tools, Facebook extends services and has the option of receiving information about user activities outside of Facebook.

Why do we use Facebook tools on our website?

We only want to show our services and products to people who are really interested in them. With the help of advertisements (Facebook ads) we can reach exactly these people. However, Facebook needs information about people’s wishes and needs so that suitable advertising can be shown to users. The company is provided with information about user behavior (and contact details) on our website. As a result, Facebook collects better user data and can show interested people the right advertising about our products or services. The tools thus enable tailor-made advertising campaigns on Facebook.

Facebook calls data about your behavior on our website “event data”. These are also used for measurement and analysis services. Facebook can thus create “campaign reports” on our behalf regarding the effectiveness of our advertising campaigns. Furthermore, we get a better insight into how you use our services, website or products through analyzes. This enables us to optimize your user experience on our website with some of these tools. For example, you can use the social plug-ins to share content on our site directly on Facebook.

What data is saved by Facebook tools?

By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address can be sent.

Facebook uses this information to compare the data with your own data (if you are a Facebook member). So-called hashing occurs before customer data is transmitted to Facebook. This means that any data record of any size is transformed into a character string. This also serves to encrypt data.

In addition to the contact details, “event data” are also transmitted. “Event data” means the information that we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally required to do so. “Event data” can also be linked to contact details. This allows Facebook to offer better personalized advertising. After the matching process already mentioned, Facebook deletes the contact details.

In order to be able to deliver advertisements in an optimized manner, Facebook only uses the event data if it has been combined with other data (which was collected in another way by Facebook). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transmitted to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, different numbers of cookies are created in your browser. In the descriptions of the individual Facebook tools, we take a closer look at individual Facebook cookies. General information on the use of Facebook cookies can also be found onhttps://www.facebook.com/policies/cookies .

How long and where is the data stored?

Basically, Facebook stores data until it is no longer needed for its own services and Facebook products. Facebook has servers all over the world where your data is stored. However, customer data will be deleted within 48 hours after it has been compared with your own user data.

How can I delete my data or prevent data storage?

In accordance with the General Data Protection Regulation, you have the right to information, correction, portability and deletion of your data.

The data will only be deleted if you completely delete your Facebook account. Here’s how to delete your Facebook account:

1) Click on Settings on the right side of Facebook.

2) Then click on “Your Facebook information” in the left column.

3) Now click “Deactivation and deletion”.

4) Now select “Delete account” and then click on “Next and delete account”

5) Now enter your password, click on “Next” and then on “Delete account”

The data that Facebook receives via our site is stored, among other things, using cookies (e.g. for social plugins). You can deactivate, delete or manage individual or all cookies in your browser. Depending on the browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

If you basically do not want cookies, you can set up your browser so that it always informs you when a cookie should be set. So you can decide for each individual cookie whether you allow it or not.

Facebook is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure data transfer of personal data. More information can be found at https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC . We hope we have brought you the most important information about the use and data processing through the Facebook tools. If you want to learn more about how Facebook uses your data, we recommend the data guidelines at https://www.facebook.com/about/privacy/update .

Facebook social plug-ins privacy policy

So-called social plug-ins from Facebook Inc. are installed on our website. You can recognize these buttons by the classic Facebook logo, such as the “Like” button (hand with thumb raised) or by a clear “Facebook plug-in” label. A social plug-in is a small part of Facebook that is integrated into our page. Each plug-in has its own function. The most used functions are the well-known “Like” and “Share” buttons.

Facebook offers the following social plug-ins:

  • “Save” button
  • Like button, share, send and quote
  • Pages plug-in
  • Comments
  • Messenger plug-in
  • Embedded posts and video player
  • Groups plug-in

At https://developers.facebook.com/docs/plugins you can find more information on how the individual plug-ins are used. We use the social plug-ins on the one hand to offer you a better user experience on our site, and on the other hand because Facebook can optimize our advertisements.

If you have a Facebook account or have already visited facebook.com , Facebook has already set at least one cookie in your browser. In this case, your browser sends information to Facebook via this cookie as soon as you visit our website or interact with social plug-ins (eg the “Like” button).

The information received will be deleted or anonymized within 90 days. According to Facebook, this data includes your IP address, which website you have visited, the date, time and other information relating to your browser.

In order to prevent Facebook from collecting a lot of data during your visit to our website and connecting it to Facebook data, you must log out of Facebook when you visit the website.

If you are not logged in to Facebook or do not have a Facebook account, your browser sends less information to Facebook because you have fewer Facebook cookies. Nevertheless, data such as your IP address or which website you visit can be transmitted to Facebook. We would like to expressly point out that we do not know the exact content of the data exactly. However, based on our current state of knowledge, we try to inform you as best we can about data processing. You can also read about how Facebook uses the data in the company’s data policy at https://www.facebook.com/about/privacy/update .

The following cookies are set in your browser at least when you visit a website with social plug-ins from Facebook:

Name: dpr
Value: not specified Purpose
: This cookie is used so that the social plug-ins on our website work.
Expiration date: after the session ends

Name: Fri
Value: 0jieyh4211118111c2GnlufEJ9..Bde09j … 1.0.Bde09j
use:  Even the cookie is necessary that the plug-ins function properly.
Expiration date:  after 3 months

Note: These cookies were set after a test, even if you are not a Facebook member.

If you are logged in to Facebook, you can change your settings for advertisements  yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen . If you are not a Facebook user, you can generally manage your usage-based online advertising at http://www.youronlinechoices.com/de/praferenzmanagement/ . There you have the option to deactivate or activate providers.

If you want to learn more about Facebook’s data protection, we recommend the company’s own data guidelines at https://www.facebook.com/policy.php .

Facebook login privacy policy

We have integrated the practical Facebook login on our website. So you can easily log in to us with your Facebook account without having to create another user account. If you decide to register via the Facebook login, you will be redirected to the social media network Facebook. You can log in there using your Facebook user data. This login procedure saves data about you and your user behavior and transmits it to Facebook.

Facebook uses various cookies to store the data. In the following, we will show you the most important cookies that are set in your browser or already exist when you log in to our page using the Facebook login:

Name: fr
Value: 0jieyh4c2GnlufEJ9..Bde09j… 1.0.Bde09j Purpose
: This cookie is used so that the social plugin on our website works best.
Expiry date:  after 3 months

Name: datr
Value: 4Jh7XUA2211118111SEmPsSfzCOO4JFFl Intended
use: Facebook sets the “datr” cookie when a web browser accesses facebook.com and the cookie helps to identify login activities and protect users.
Expiry date:  after 2 years

Name: _js_datr
Value: deleted Purpose
: This session cookie sets Facebook for tracking purposes , even if you do not have a Facebook account or are logged out.
Expiration date: after the session ends

Note: The cookies listed are only a small selection of the cookies that are available to Facebook. Other cookies are for example _ fbp, sb or wd. A complete list is not possible because Facebook has a large number of cookies and uses them variably.

The Facebook login offers you on the one hand a quick and easy registration process, on the other hand we have the possibility to share data with Facebook. This enables us to better adapt our offer and our promotions to your interests and needs. Data that we receive from Facebook in this way is public data such as

  • Your Facebook name
  • Your profile picture
  • a stored email address
  • Friend lists
  • Button information (eg “Like” button)
  • Birthday date
  • language
  • place of residence

In return, we provide Facebook with information about your activities on our website. This includes information about the device you use, which sub-pages you visit from us or which products you have purchased from us.

By using Facebook Login, you consent to data processing. You can revoke this agreement at any time. If you want to find out more information about data processing by Facebook, we recommend the Facebook data protection declaration at https://de-de.facebook.com/policy.php .

If you are logged in to Facebook, you can change your settings for advertisements  yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen .

Instagram privacy policy

We have integrated Instagram functions on our website. Instagram is a social media platform of Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Facebook Inc. since 2012 and is one of the Facebook products. Embedding Instagram content on our website is called embedding. This enables us to show you content such as buttons, photos or videos from Instagram directly on our website. When you visit websites on our website that have an Instagram function integrated, data is transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data will thus be processed across all Facebook companies.

In the following we want to give you a closer look at why Instagram collects data, what data it is and how you can largely control data processing. Since Instagram is part of Facebook Inc., we obtain our information from the Instagram guidelines on the one hand, but also from the Facebook data guidelines themselves on the other.

What is Instagram?

Instagram is one of the most famous social media networks worldwide. Instagram combines the advantages of a blog with the advantages of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos on “Insta” (as many of the users call the platform casually), edit them with various filters and also spread them on other social networks. And if you don’t want to be active yourself, you can only follow other interesting users.

Why do we use Instagram on our website?

Instagram is the social media platform that has really gone through the roof in recent years. And of course we also reacted to this boom. We want you to feel as comfortable as possible on our website. That is why a varied preparation of our content is a matter of course for us. Thanks to the embedded Instagram functions, we can enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be useful for personalized advertising on Facebook. This means that our ads only get people who are really interested in our products or services.

Instagram also uses the data collected for measurement and analysis purposes. We get summarized statistics and thus more insight into your wishes and interests. It is important to note that these reports do not personally identify you.

What data does Instagram store?

If you come across one of our pages that has built-in Instagram functions (such as Instagram images or plug-ins), your browser automatically connects to the Instagram servers. Data is sent to Instagram, stored and processed. Regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases made, about advertisements that you see and how you use our offer. The date and time of your interaction with Instagram are also saved. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.

Facebook differentiates between customer data and event data. We assume that this is exactly the case with Instagram. Customer data are, for example, name, address, telephone number and IP address. This customer data will only be transmitted to Instagram if you have been “hashed” beforehand. Hashing means that a data record is transformed into a character string. This allows you to encrypt the contact details. In addition, the “event data” mentioned above are also transmitted. “Event data” means Facebook – and consequently also Instagram – data about your user behavior. It can also happen that contact details are combined with event data. The contact details collected are compared with the data that Instagram already has about you.

The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram functions used and whether you have an Instagram account yourself, different amounts of data are stored.

We assume that data processing on Instagram works the same way as on Facebook. That means: if you have an Instagram account or have visited www.instagram.com , Instagram has at least set a cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you come into contact with an Instagram function. This data will be deleted or anonymized after 90 days at the latest (after reconciliation). Although we have worked intensively with Instagram’s data processing, we cannot say exactly what data Instagram collects and stores.

Below we show you cookies that are set in your browser at least when you click on an Instagram function (such as a button or an insta picture). In our test, we assume that you do not have an Instagram account. If you are logged in to Instagram, of course significantly more cookies are set in your browser.

These cookies were used in our test:

Name: csrftoken
Value: “” Purpose
 This cookie is very likely to be set for security reasons to prevent falsification of requests. However, we could not find out more precisely.
Expiry date: after one year

Name: mid
Value: “”
Purpose: Instagram uses this cookie to optimize its own services and offers in and outside of Instagram. The cookie specifies a unique user ID.
Expiration date: after the end of the session

Name: fbsr_211118111124024
Value: No information Purpose
 This cookie saves the login request for users of the Instagram app. Expiration date: after the end of the session

Name: rur
Value: ATN Purpose
: This is an Instagram cookie that ensures functionality on Instagram.
Expiration date: after the end of the session

Name: original
value: “{” 194.96.75.33 “: 1901}: 1iEtYv: Y833k2_UjKvXgYe211118111” Purpose
: This cookie is used for marketing purposes by Instagram.
Expiration date: after the end of the session

Note: We cannot claim to be complete here. Which cookies are set in individual cases depends on the embedded functions and your use of Instagram.

How long and where is the data stored?

Instagram shares the information received between the Facebook companies with external partners and with people you connect with worldwide. Data processing is carried out in compliance with our own data guidelines. Your data is distributed on Facebook servers around the world, among other things for security reasons. Most of these servers are located in the United States.

How can I delete my data or prevent data storage?

Thanks to the General Data Protection Regulation, you have the right to information, portability, correction and deletion of your data. You can manage your data in Instagram settings. If you want to completely delete your data on Instagram, you must permanently delete your Instagram account.

Here’s how to delete your Instagram account:

First, open the Instagram app. Go down on your profile page and click on “Help”. Now you come to the company’s website. On the website, click “Manage Account” and then “Delete Your Account”.

If you delete your account entirely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you is not part of your account and is therefore not deleted.

As mentioned above, Instagram primarily stores your data via cookies. You can manage, deactivate or delete these cookies in your browser. Depending on your browser, the administration always works a little differently. Here we show you the instructions of the most important browsers.

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

You can also basically set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

Instagram is a subsidiary of Facebook Inc. and Facebook is an active participant in the EU-US Privacy Shield Framework. This framework ensures correct data transmission between the USA and the European Union. Under https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC learn more about it. We have tried to give you the most important information about data processing by Instagram. At https://help.instagram.com/519522125107875
you can take a closer look at Instagram’s data guidelines.

Twitter privacy policy

We have incorporated Twitter functions on our website. These are, for example, embedded tweets, timelines, buttons or hashtags. Twitter is a short message service and social media platform from Twitter Inc., One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland.

To our knowledge, in the European Economic Area and Switzerland, simply integrating the Twitter function does not transfer any personal data or data about your web activities to Twitter. Only when you interact with the Twitter functions, such as clicking a button, can data be sent to Twitter, saved and processed there. We have no influence on this data processing and are not responsible. As part of this data protection declaration, we want to give you an overview of what data Twitter stores, what Twitter does with this data and how you can largely protect yourself from data transmission.

What is Twitter?

For some, Twitter is a news service, for others, a social media platform, and for others, it is a microblogging service. All of these terms are justified and mean more or less the same thing.

Both individuals and companies use Twitter to communicate with interested people via short messages. Twitter only allows 280 characters per message. These messages are called “tweets”. In contrast to Facebook, for example, the service does not focus on expanding a network for “friends”, but rather wants to be understood as a worldwide and open news platform. With Twitter you can also keep an anonymous account and tweets can be deleted on the one hand by the company and on the other hand by the users themselves.

Why do we use Twitter on our website?

Like many other websites and companies, we try to offer our services through various channels and communicate with our customers. Twitter in particular has grown dear to us as a useful “small” news service. Again and again we tweet or retweet exciting, funny or interesting content. We understand that you cannot follow every channel separately. After all, you have something else to do. That is why we have also integrated Twitter functions on our website. You can experience our Twitter activity “on site” or come to our Twitter page via a direct link. By integrating, we want to strengthen our service and user-friendliness on our website.

What data does Twitter store?

You will find the built-in Twitter functions on some of our subpages. If you interact with the Twitter content, such as clicking a button, Twitter can collect and save data. Even if you don’t have a Twitter account yourself. Twitter calls this data “log data”. This includes demographic data, browser cookie IDs, the ID of your smartphone, hashed email addresses, and information about which pages you have visited on Twitter and what actions you have taken. Of course, Twitter stores more data if you have a Twitter account and are logged in. This storage usually takes place via cookies. Cookies are small text files that are usually set in your browser and transmit various information to Twitter.

We are now showing you which cookies are set if you are not logged in to Twitter but visit a website with built-in Twitter functions. Please consider this list as an example. We cannot guarantee completeness here, since the choice of cookies always changes and depends on your individual actions with the Twitter content.

These cookies were used in our test:

Name: personalization_id
Value: “v1_cSJIsogU51SeE211118111” Purpose
: This cookie stores information about how you use the website and about which advertisements you may have come to Twitter for.
Expiry date: after 2 years

Name: long
Value: de
Purpose: This cookie saves your default or preferred language.
Expiration date:  after the session ends

Name: guest_id
Value: 211118111v1% 3A157132626 Purpose
: This cookie is set to identify you as a guest. Expiry date: after 2 years 

Name: fm
Value: 0
Intended use: Unfortunately we could not find out the intended use of this cookie.
Expiration date:  after the session ends

Name: external_referer
value: 2111181112beTA0sf5lkMrlGt Intended
use: This cookie collects anonymous data, such as how often you visit Twitter and how long you visit Twitter.
Expiry date: After 6 days

Name: eu_cn
Value: 1 Purpose
: This cookie stores user activity and is used for various Twitter advertising purposes.
Expiry date:
 After one year

Name: ct0
Value: c1179f07163a365d2ed7aad84c99d966 Purpose
: Unfortunately we could not find any information about this cookie.
Expiry date: after 6 hours

Name: _twitter_sess
Value: 53D% 253D – dd0248211118111- Purpose
: With this cookie you can use functions within the Twitter website.
Expiration date: after the session ends

Note: Twitter also works with third parties. That is why we recognized the three Google Analytics cookies _ga, _gat, _gid in our test.

Twitter uses the data collected on the one hand to better understand user behavior and thus improve your own services and promotional offers, on the other hand the data also serves internal security measures.

How long and where is the data stored?

If Twitter collects data from other websites, it will be deleted, summarized or otherwise covered after a maximum of 30 days. The Twitter servers are located at various server centers in the United States. Accordingly, it can be assumed that the data collected will be collected and stored in America. After our research, we could not clearly determine whether Twitter also has its own servers in Europe. In principle, Twitter can save the data collected until it is no longer useful to the company, until you delete the data or there is a statutory deletion period.

How can I delete my data or prevent data storage?

Twitter repeatedly emphasizes in your data protection guidelines that it does not save data from external website visits if you or your browser are located in the European Economic Area or in Switzerland. However, if you interact directly with Twitter, Twitter will of course also store data about you.

If you have a Twitter account, you can manage your data by clicking on “More” under the “Profile” button. Then click on “Settings and data protection”. Here you can manage data processing individually.

If you do not have a Twitter account, you can  go to twitter.com and then click on “Customization”. You can manage the data you have collected under “Individualization and data”.

Most of the data, as already mentioned above, is stored via cookies and you can manage, deactivate or delete them in your browser. Please note that you only “edit” the cookies in the browser of your choice. This means that if you use another browser in the future, you will have to manage your cookies again according to your wishes. Here are the instructions for managing cookies in the most popular browsers.

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

You can also manage your browser so that you are informed about each individual cookie. Then you can always decide individually whether you allow a cookie or not.

Twitter also uses the data for personalized advertising inside and outside of Twitter. You can switch off personalized advertising in the settings under “Individualization and data”. If you use Twitter on a browser, you can deactivate personalized advertising at http://optout.aboutads.info/?c=2&lang=EN .

Twitter is an active participant in the EU-US Privacy Shield Framework. This framework ensures correct data transmission between the USA and the European Union. Under https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO  learn more about it.

We hope we have given you a basic overview of data processing by Twitter. We do not receive any data from Twitter and are not responsible for what Twitter does with your data. If you have any further questions on this topic, we recommend the Twitter data protection declaration at https://twitter.com/de/privacy .

LinkedIn privacy policy

We use social plug-ins of the social media network LinkedIn, the company LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA on our website. The social plug-ins can be feeds, content sharing or a link to our LinkedIn page. The social plug-ins are clearly marked with the well-known LinkedIn logo and allow, for example, interesting content to be shared directly via our website. For the European Economic Area and Switzerland, LinkedIn Ireland Unlimited Company Wilton Place in Dublin is responsible for data processing.

By embedding such plug-ins, data can be sent to LinkedIn, stored and processed there. In this data protection declaration we want to inform you what data it is, how the network uses this data and how you can manage or prevent data storage.

What is LinkedIn?

LinkedIn is the largest social network for business contacts. In contrast to Facebook, for example, the company focuses exclusively on establishing business contacts. Companies can present services and products on the platform and establish business relationships. Many people also use LinkedIn to find a job or to find suitable employees for their own company. In Germany alone, the network has over 11 million members. In Austria there are about 1.3 million.

Why do we use LinkedIn on our website?

We know how busy you are. You cannot track all social media channels individually. Even if it would be worth it, as in our case. Because we keep posting interesting news or reports that are worth spreading. That is why we have created the opportunity on our website to share interesting content directly on LinkedIn or to refer directly to our LinkedIn page. We consider built-in social plug-ins as an extended service on our website. The data that LinkedIn collects also help us to show possible advertising measures only to people who are interested in our offer.

What data does LinkedIn store?

Only by simply integrating the social plug-ins does LinkedIn not save any personal data. LinkedIn calls this data, which is generated by plug-ins, passive impressions. However, if you click on a social plug-in to share our content, for example, the platform stores personal data as so-called “active impressions”. Regardless of whether you have a LinkedIn account or not. If you are logged in, the data collected will be assigned to your account.

Your browser establishes a direct connection to the LinkedIn servers when you interact with our plug-ins. The company logs various usage data. In addition to your IP address, this can be, for example, registration data, device information or information about your Internet or mobile phone provider. If you call up LinkedIn services via your smartphone, your location can also be determined (after you have given your permission). LinkedIn can also share this data in “hashed” form with third-party advertisers. Hashing means that a data record is transformed into a character string. This allows the data to be encrypted so that people can no longer be identified.

Most of your user behavior data is stored in cookies. These are small text files that are usually set in your browser. Furthermore, LinkedIn can also use web beacons, pixel tags, display tags and other device detections.

Various tests also show which cookies are set when a user interacts with a social plug-in. The data found cannot claim to be complete and is only an example. The following cookies were set without being logged in to LinkedIn:

Name: bcookie
Value: = 2 & 34aab2aa-2ae1-4d2a-8baf-c2e2d7235c16211118111- Purpose
: The cookie is a so-called “browser ID cookie” and therefore stores your identification number (ID).
Expiry date: After 2 years

Name: lang
Value: v = 2 & lang = de-de
Purpose: This cookie saves your default or preferred language.
Expiration date: after the session ends

Name: lidc
Value: 1818367: t = 1571904767: s = AQF6KNnJ0G211118111… Purpose
: This cookie is used for routing. Routing records how you got to LinkedIn and how you navigate through the website.
Expiry date: after 24 hours

Name: rtc
Value: kt0lrv3NF3x3t6xvDgGrZGDKkX Purpose
:  No further information could be found about this cookie.
Expiry date: after 2 minutes

Name: JSESSIONID
Value: ajax: 2111181112900777718326218137 Purpose
: This is a session cookie that LinkedIn uses to maintain anonymous user sessions through the server.
Expiration date: after the session ends

Name: bscookie
Value: “v = 1 & 201910230812 … Purpose
: This cookie is a security cookie. LinkedIn describes it as a secure browser ID cookie.
Expiry date: after 2 years

Name: fid
Value: AQHj7Ii23ZBcqAAAA… Purpose
: No further information could be found for this cookie.
Expiry date: after 7 days

Note: LinkedIn also works with third parties. That is why we recognized the three Google Analytics cookies _ga and _gat in our test.

How long and where is the data stored?

In general, LinkedIn retains your personal data for as long as the company considers it necessary to offer its own services. However, LinkedIn deletes your personal data when you delete your account. In some exceptional cases, LinkedIn retains some data in summarized and anonymized form even after you delete your account. As soon as you delete your account, other people can no longer see your data within a day. LinkedIn generally deletes the data within 30 days. However, LinkedIn retains data if it is necessary for legal reasons. Data that can no longer be assigned to any person remains stored even after the account is closed. The data is stored on various servers in America and probably also in Europe.

How can I delete my data or prevent data storage?

You have the right to access and delete your personal data at any time. You can manage, change and delete your data in your LinkedIn account. You can also request a copy of your personal data from LinkedIn.

How to access the account information in your LinkedIn profile:

Click on LinkedIn on your profile icon and select the “Settings and data protection” section. Now click on “Privacy” and then in the section “How LinkedIn uses your data on” Change “. In just a short time, you can download selected data on your web activity and your account history.

You also have the option in your browser of preventing data processing by LinkedIn. As mentioned above, LinkedIn stores most of the data via cookies that are set in your browser. You can manage, deactivate or delete these cookies. Depending on which browser you have, the administration works a little differently. You can find the instructions for the most common browsers here:

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

You can also basically set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

LinkedIn is an active participant in the EU-US Privacy Shield Framework. This framework ensures correct data transmission between the USA and the European Union. Under  https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0  learn more about it. We have tried to give you the most important information about data processing by LinkedIn. At https://www.linkedin.com/legal/privacy-policy you can find out more about the data processing of the social media network LinkedIn.

Amazon Affiliate Program Privacy Policy

We use the Amazon partner program of the company Amazon.com, Inc. on our website. The responsible parties within the meaning of the data protection declaration are Amazon Europe Core S.à.rl, Amazon EU S.à.rl, Amazon Services Europe S. à.rl and Amazon Media EU S.à.rl, all four located at 5, Rue Plaetis, L-2338 Luxembourg and Amazon Instant Video Germany GmbH, Domagkstr. 28, 80807 Munich. Amazon Deutschland Services GmbH, Marcel-Breuer-Str. 12, 80807 Munich. By using this Amazon partner program, data can be transferred from you to Amazon, stored and processed.

In this data protection declaration we inform you what data it is, why we use the program and how you can manage or prevent data transmission.

What is the Amazon affiliate program?

The Amazon affiliate program is an affiliate marketing program of the online mail order company Amazon.de . Like every affiliate program, the Amazon affiliate program is based on the principle of a placement commission. Amazon or we place advertising or partner links on our website and if you click on it and buy a product through Amazon, we will receive a reimbursement of advertising costs (commission).

Why do we use the Amazon Affiliate Program on our website?

Our goal is to provide you with a pleasant time with lots of helpful content. For this we put a lot of work and energy into the development of our website. With the help of the Amazon partner program, we have the opportunity to be paid a little bit for our work. Every partner link to Amazon is of course always related to our topic and shows offers that might interest you.

What data does the Amazon affiliate program store?

Once you interact with Amazon’s products and services, Amazon collects data from you. Amazon differentiates between information that you actively give to the company and information that is automatically collected and stored. “Active information” includes, for example, name, email address, telephone number, age, payment information or location information. So-called “automatic information” will primarily be saved via cookies. This includes information on user behavior, IP address, device information (browser type, location, operating systems) or the URL. Amazon also stores the clickstream. This means the path (order of the pages) that you as a user cover to get to a product. Also to be able to trace the origin of an order, Amazon stores cookies in your browser. This enables the company to recognize that you have clicked on an Amazon advertisement or a partner link via our website.

If you have an Amazon account and are logged in while surfing on our website, the data collected can be assigned to your account. You can prevent this by logging out of Amazon before surfing our website.

Here we show you exemplary cookies that are set in your browser when you click on an Amazon link on our website.

Name : uid
Value: 3230928052675285215211118111-9 Purpose
 This cookie stores a unique user ID and collects information about your website activity.
Expiry date:  after 2 months

Name : ad-id
Value: AyDaInRV1k-Lk59xSnp7h5o Purpose
: This cookie is provided by amazon-adsystem.com and serves the company for various advertising purposes.
Expiry date:  after 8 months

Name : uuid2
Value:  8965834524520213028211118111-2 Intended
use: This cookie enables targeted and interest-based advertising via the AppNexus platform. The cookie collects and stores, for example, anonymous data about which advertising you clicked and which pages you called up via the IP address.
Expiry date:  after 3 months

Name : session-id
Value:  262-0272718-2582202211118111-1 Intended
use:  This cookie stores a unique user ID, which the server assigns to you for the duration of a website visit (session). If you visit the same page again, the information stored in it will be called up again.
Expiry date:  after 15 years

Name : APID
Value: UP9801199c-4bee-11ea-931d-02e8e13f0574 Purpose
: This cookie stores information about how you use a website and what advertisements you viewed before visiting the website.
Expiry date:  after one year

Name : session-id-time
Value:  tb: s-STNY7ZS65H5335FZEVPE | 1581329862486 & t: 1581329864300 & adb: adblk_no Purpose
: This cookie records the time you spend on a website with a unique cookie ID.
Expiry date:  after 2 years

Name : csm-hit
Value:  2082754801l Intended
use: We could not find out any exact information about this cookie.
Expiry date:  after 15 years

Note: Please note that this list only shows cookie examples and cannot claim to be complete.

Amazon uses this information to tailor advertisements to users’ interests.

How long and where is the data stored?

Personal data is stored by Amazon for as long as is necessary for Amazon’s business services or for legal reasons. Since the company Amazon is headquartered in the USA, the data collected is also stored on American servers.

How can I delete my data or prevent data storage?

You have the right to access and delete your personal data at any time. If you have an Amazon account, you can manage or delete much of the data collected in your account.

Another option to manage data processing and storage by Amazon according to your preferences is your browser. There you can manage, deactivate or delete cookies. This works a little differently for every browser. Here are the instructions for the most common browsers:

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

Amazon is an active participant in the EU-US Privacy Shield Framework, which regulates the correct data transfer of personal data between the USA and the EU. More information can be found at https://www.privacyshield.gov/participant?id=a2zt0000000TOWQAA4 . We hope we have brought you the most important information about data transfer using the Amazon Affiliate Program. You can find more information at https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010 .

Pinterest privacy policy

We use buttons and widgets from the Pinterest social media network, Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103, USA on our website.

By calling up pages that use such functions, data (IP address, browser data, date and time, cookies) are transmitted to Pinterest, saved and evaluated.

The data protection guidelines, what information Pinterest collects and how you use it can be found at https://policy.pinterest.com/de/privacy-policy .

XING data protection declaration

We use social plugins from the social media network Xing, the company Xing SE, Dammtorstraße 30, 20354 Hamburg, Germany on our website. These functions enable you to share content on Xing directly via our website, log in via Xing or follow interesting content. You can recognize the plug-ins by the company name or the Xing logo. If you call up a website that uses a Xing plug-in, data can be transmitted to the “Xing servers”, saved and evaluated. In this data protection declaration we want to inform you about what data it is and how you can manage or prevent this data storage.

What is Xing?

Xing is a social network with its headquarters in Hamburg. The company specializes in managing professional contacts. That means, unlike other networks, Xing is primarily about professional networking. The platform is often used for job searches or to find employees for your own company. Xing also offers interesting content on various professional topics. The global counterpart is the American company LinkedIn.

Why do we use Xing on our website?

There is now a flood of social media channels and we are well aware that your time is very precious. Not every social media channel of a company can be closely examined. Therefore, we want to make your life as easy as possible so that you can share or follow interesting content directly on our website on Xing. With such “social plug-ins” we are expanding our service on our website. In addition, the data collected by Xing help us to carry out targeted advertising measures on the platform. This means that our service is only shown to people who are really interested in it.

What data does Xing store?

Xing offers the share button, the follow button and the log-in button as a plug-in for websites. As soon as you open a page where a Xing social plug-in is installed, your browser connects to servers in a data center used by Xing. In the case of the share button, according to Xing, no data should be stored that could directly relate to a person. In particular, Xing does not save any of your IP addresses. Furthermore, no cookies are set in connection with the share button. This means that there is no evaluation of your user behavior. For more information,  please visit https://www.xing.com/app/share%3Fop%3Ddata_protection.

With the other Xing plug-ins, cookies are only set in your browser when you interact with the plug-in or click on it. Personal data such as your IP address, browser data, date and time of your visit to Xing can be stored here. If you have a XING account and are logged in, the data collected will be assigned to your personal account and the data stored in it.

The following cookies are set in your browser if you click on the follow or log-in button and are not yet logged in to Xing. Please keep in mind that this is an exemplary list and we cannot claim to be complete:

Name: AMCVS_0894FF2554F733210A4C98C6% 40AdobeOrg
Value: 1 Purpose
:  This cookie is used to create and store identification of website visitors.
Expiration date: after the session ends

Name: c_
Value: 157c609dc9fe7d7ff56064c6de87b019211118111-8 Intended
use:  We could not find out any more information about this cookie.
Expiration date: after one day

Name: prevPage
Value: wbm% 2FWelcome% 2Flogin Purpose
:  This cookie stores the URL of the previous website that you visited.
Expiry date: after 30 minutes

Name: s_cc
Value: true Purpose
:  This Adobe Site Catalyst cookie determines whether cookies are always activated in the browser.
Expiration date: after the session ends

Name: s_fid
Value: 6897CDCD1013221C-39DDACC982217CD1211118111-2 Intended
use: This cookie is used to identify a unique visitor.
Expiry date: after 5 years

Name: visitor_id
Value: fe59fbe5-e9c6-4fca-8776-30d0c1a89c32 Purpose
: The visitor cookie contains a unique visitor ID and the unique identifier for your account.
Expiry date: after 2 years

Name: _session_id
Value:  533a0a6641df82b46383da06ea0e84e7211118111-2 Intended
Use:  This cookie creates a temporary session ID that is used as the in-session user ID. The cookie is absolutely necessary to provide the functions of Xing.
Expiration date: after the session ends

As soon as you are logged in or a member of Xing, further personal data will definitely be collected, processed and saved. Xing also passes on personal data to third parties if this is necessary for the fulfillment of its own business purposes, if you have given your consent or if there is a legal obligation.

How long and where is the data stored?

Xing stores the data on different servers in various data centers. The company stores this data until you delete the data or until you delete a user account. Of course, this only applies to users who are already Xing members.

How can I delete my data or prevent data storage?

You have the right to access and delete your personal data at any time. Even if you are not a Xing member, you can prevent possible data processing via your browser or manage it as you wish. Most of the data is stored via cookies. Depending on which browser you have, the administration works a little differently. You can find the instructions for the most common browsers here:

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

You can also basically set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

We have tried to give you the most important information about data processing by Xing. At https://privacy.xing.com/de/datenschutzerklaerung you can find out more about the data processing of the social media network Xing.

Gravatar privacy policy

We have integrated the Gravatar plug-in from Automattic Inc. (60 29th Street # 343, San Francisco, CA 94110, USA) into our website. Gravatar is automatically activated on all WordPress websites, among other things. The function enables user images (avatars) to be displayed for published articles or comments, provided that the corresponding email address is registered with www.gravatar.com .

This function sends, stores and processes data to Gravatar or Automattic Inc. In this data protection declaration we want to inform you what data it is, how the network uses this data and how you can manage or prevent data storage.

What is Gravatar?

Gravatar basically stands for “Globally Recognized Avatar” and this means a globally available avatar (a user picture) that is linked to the email address. Gravatar is the world’s leading service provider for this service. As soon as a user enters the e-mail address on a website that is also registered with the Gravatar company at www.gravatar.com , a previously stored image is automatically displayed together with a published contribution or comment.

Why do we use Gravatar on our website?

There is often talk of anonymity on the Internet. An avatar gives users a face to the commenting person. In addition, it is fundamentally easier to be recognized on the net and can thus build up a certain level of awareness. Many users enjoy the advantages of such a user picture and also want to appear personally and authentically on the Internet. Of course we want to offer you the possibility that you can also display your Gravatar on our website. We also like to see faces of our commenting users. With the activated Gravatar function, we also expand our service on our website. After all, we want you to feel comfortable on our website and get a comprehensive and interesting offer.

What data does Gravatar store?

For example, as soon as you post a comment on a blog post that requires an email address, WordPress checks whether the email address is linked to an avatar at Gravatar. For this request, your email address will be sent to the Gravatar or Automattic servers in encrypted or hashed form, together with the IP address and our URL. This will check whether this email address is registered with Gravatar.

If this is the case, the image (gravatar) stored there is displayed together with the published comment. If you have registered an e-mail address with Gravatar and comment on our website, further data will be transmitted to Gravatar, saved and processed. In addition to IP address and data on user behavior, this includes, for example, browser type, unique device identifier, preferred language, data and time of page entry, operating system and information on the mobile network. Gravatar uses this information to improve its own services and offers and to gain better insights into the use of its own service.

The following cookies are set by Automattic when a user uses an email address registered with Gravatar for a comment:

Name: gravatar
Value:  16b3191024acc05a238209d51ffcb92bdd710bd19211118111-7 Intended
use: We were unable to find out exact information about the cookie.
Expiry date: after 50 years

Name: is-logged-in
Value:  1211118111-1 Purpose
: This cookie stores the information that the user is logged in via the registered email address.
Expiry date: after 50 years

How long and where is the data stored?

Automattic deletes the data collected when it is no longer used for its own services and the company is not legally obliged to keep the data. Web server logs such as IP address, browser type and operating system will be deleted after about 30 days. As long as Automattic uses the data to analyze the traffic on its own websites (for example all WordPress sites) and to fix possible problems. The data is also stored on Automattic’s American servers.

How can I delete my data or prevent data storage?

You have the right to access and delete your personal data at any time. If you have registered with Gravatar with an email address, you can delete your account or email address there at any time.

Since an image is only displayed when an email address registered with Gravatar is used and data is therefore transferred to Gravatar, you can also prevent the transfer of your data to Gravatar by clicking on an email address that is not registered with Gravatar comment on our website or write articles.

You can manage, deactivate or delete possible cookies that are set during the commenting in your browser. Please only note that any comment functions will then no longer be available in full. Depending on the browser you use, the management of cookies works a little differently. You can find the instructions for the most common browsers here:

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

Automattic is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure data transfer of personal data. More information can be found at https://www.privacyshield.gov/participant?id=a2zt0000000CbqcAAC .
You can find more details on the data protection guideline and which data is collected by Gravatar and in what way at https://automattic.com/privacy/ , general information about Gravatar at http://de.gravatar.com/ .

ShareThis privacy policy

On our website we have implemented functions of ShareThis from ShareThis Inc. (4005 Miranda Ave, Suite 100, Palo Alto, 94304 California, USA). These are, for example, “share” plug-ins from various social media channels. With the help of these functions, you can share the content of our website on social media channels. When you access a website with a ShareThis function, data can be transferred to the company, stored and processed. This data protection declaration tells you why we use ShareThis, which data is processed and how you can prevent this data transmission.

What is ShareThis?

ShareThis is a technology company that offers website operators tools to improve website quality. By using the ShareThis social plugins, you can share the content of our website in various social media channels such as Facebook, Twitter, Instagram and Co. The company offers content sharing for over 40 different channels and is used by over 3 million website operators worldwide. The data collected by ShareThis is also used for individual advertisements.

Why do we use ShareThis on our website?

We want to convince with our content and of course we are happy if our content is also recommended. Then we know that we are on the right path. The easiest way to do this is via “Share / Share buttons” directly on our website. Due to the variety of different social media channels, our content can also be presented to a wide audience. This helps us to become better known and more successful on the Internet. The plug-ins also help you because you can share interesting content with your social media community with just one click.

What data does ShareThis store?

If you share content with ShareThis and you are logged in with the respective social media account, data such as the visit to our website and the sharing of content can be assigned to the user account of the corresponding social media channel. ShareThis uses cookies, pixels, HTTP headers and browser identifiers to collect data about your visitor behavior. In addition, some of this data is shared with third parties after pseudonymization.

Here is a list of the data that may be processed:

  • Unique ID of a cookie placed in the web browser
  • General click behavior
  • Addresses of the websites visited
  • Search queries through which a visitor came to the ShareThis page
  • Navigation from website to website if this was done via ShareThis services
  • Time spent on a website
  • Which elements have been clicked or highlighted
  • The IP address of the computer or mobile device
  • Mobile advertising IDs (Apple IDFA or Google AAID)
  • Information contained in HTTP headers or other transmission protocols used
  • Which program on the computer (browser) or which operating system was used (iOS)

ShareThis uses cookies, which we list below as an example. You can find more about ShareThis cookies at  https://www.sharethis.com/privacy/ .

Name: __unam
Value: 8961a7f179d1d017ac27lw87qq69V69211118111-5 Intended
use:  This cookie counts the “clicks” and “shares” on a website.
Expiry date: after 9 months

Name: __stid
Value: aGCDwF4hjVEI + oIsABW7211118111Ag == Intended
use: This cookie stores user behavior, such as the websites accessed, page-to-page navigation and the length of time spent on the website. Expiry date: after 2 years

Name: __sharethis_cookie_test__
Value: 0 Intended
use: This cookie monitors the “clickstream” activity. That means watching where you clicked on the website. Expiration date: after the session ends

Note: We cannot claim to be complete here. Which cookies are set in individual cases depends on the embedded functions and their use.

How long and where is the data stored?

ShareThis stores collected data for a period of up to 14 months from the date of data collection. ShareThis cookies expire 13 months after the last update. Since ShareThis is an American company, data is transferred and stored on American ShareThis servers.

How can I delete my data or prevent data storage?

If you no longer want to see advertising based on data collected by ShareThis, you can use the opt-out button at  https://www.sharethis.com/privacy/ . An opt-out cookie is set, which you must not delete in order to keep this setting.

You can also set your preferences for usage-based online advertising via  http://www.youronlinechoices.com/at/ in preference management.

You also have the option of managing, deactivating or deleting data that is stored via cookies in your browser. Exactly how the administration works depends on your browser. Here you will find the instructions for the currently best known browsers.

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

You can also set up your browser so that you are always informed when a cookie is to be set.

ShareThis is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure data transfer of personal data. More information can be found at  https://www.privacyshield.gov/participant?id=a2zt0000000L1HMAA0&status=Active . If you would like to know more about the processing of your data by ShareThis, you can find all information at  https://www.sharethis.com/privacy/ .

plista data protection declaration

We use plista from plista GmbH on this website (Torstraße 33-35, 10119 Berlin, Germany) to display suitable online advertising and interesting content for you. In doing so, data is collected, stored and processed by you. In this data protection declaration we inform you why we use plista, which data is stored where and how you can manage or prevent this data processing.

What is plista?

plista analyzes your visitor behavior on our website and uses the data collected and real-time recommendation technology to ensure that you see the right advertisements and the right paid content (e.g. articles). plista recommends visitors to websites of the plista network (such as this website) certain content or advertisements based on the analysis of the data collected, which are collected or accessed on the plista network. This is content that could be of interest to you, content that is based on the interests of similar users and content that users have previously viewed on websites outside the plista network.

Why do we use plista on our website?

We want to offer you the best possible service and user experience (UX) on our website. For us, this also means that you only see content and advertisements that really interest you. With plista we can adapt advertisements and other content exactly to your wishes and interests. We provide you with good content and achieve our corporate goals more easily and quickly.

What data does plista store?

The plista services collect information about visitor behavior when visitors access, view and interact with websites of the plista network and advertisements. For this, plista collects data that can be used to identify browsers and devices that visit the plista network repeatedly:

  • Cookie IDs to identify the browser
  • Advertising IDs for mobile devices to identify the advertising environment
  • IP addresses and data derived from such IP addresses, such as inaccurate geolocation data indicating the country, region, city and / or zip code area of ​​a device
  • Internet browser type, browser language and operating system
  • Type of connection (wired or wireless); Network to which the device is connected and mobile network operator (if available)
  • Latitude / longitude of a mobile device.

The data collected by plista never contain names, addresses, telephone numbers, e-mail addresses or similar data of the users and is not linked to them. A conclusion about natural persons is therefore not possible for plista.

In the following we show you cookies that plista can set in your browser. The cookies found cannot claim to be complete and only serve as an example.

Name: Pookie
Value: HhjIN4SdViBlW1ZTPZuoWBdoQTF4L5DINUZEtNQVSzU = Purpose
: This cookie gives you a random cookie ID that serves as identification.
Expiry date: after 50 years

Name: Ploptout
Value: 1 Purpose
: This cookie stores the information that you have used the opt-out function.
Expiry date: after 30 years

Name: rt11
Value: AlnCL9toeaa5lX0u2uS7D1B% 2BinxhWAjqYkRre9sYf% 2BI% 3211118111-4 Purpose
: This cookie stores retargeting campaign IDs from you.
Expiry date: after 60 days

Name: by
value: c3de = 1581682028% 3B3420334527069442875 & crc = 8d5889e4c3c6bd6237e6fd9c2b94624211118111-1 Purpose
: This cookie stores partner-provided third-party IDs from you.
Expiry date: after 30 days

Name: arv
Value: q1YqSy0qzszPU7Iy0lFKSSxJVLKKrlYysrQ0sQSylEzNDSxMDI2NjJRia2211118111-8 Purpose
: This cookie stores the posts you have previously seen.
Expiry date: after 3 days

Name: rec
Value: a% 3A0% 3A% 7B% 7D Purpose
: This cookie saves the recommendations you clicked on previously.
Expiry date: after 3 days

Name: red
Value: a% 3A1% 3A% 7Bi% 3A0% 3Ba% 3A1% 3A% 7BA9% 3A% 22477939325% 22% 3211118111-9 Purpose
: This cookie stores the recommendations previously displayed for you.
Expiry date: after 3 days

Name: frc
Value: q1YqSy0qzszPU7Iy0lFKSSxJVLKKjq0FAA Intended
use: The cookie ensures that visitors only see a limited number of advertisements.
Expiry date: after 3 days

plista passes on visitor data (in particular the cookie ID assigned by us or the respective advertising ID) to selected third-party providers and service providers, for example in order to play out special types of advertising and to improve our own services.

How long and where is the data stored?

All visitor data from the EU are stored on the plista servers in Germany. The plista targeting cookie has a storage period of one year and is automatically deleted after this time. All your data will also be deleted or anonymized at the latest one year after their collection and in the latter case can only be used for statistical purposes.

How can I delete my data or prevent data storage?

You have the right to access and delete your personal data at any time. You can prevent the collection of your data with the opt-out button at https://www.plista.com/de/ueber/opt-out .

You also have the option in your browser to prevent data processing by plista. As already mentioned above, plista stores most of the data via cookies that are set in your browser. You can manage, deactivate or delete these cookies. Depending on which browser you have, the administration works a little differently. You can find the instructions for the most common browsers here:

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

You can also basically set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

We have tried to give you the most important information about data processing by plista. You can find out more about the company’s data protection guidelines at https://www.plista.com/de/ueber/privacy .

AddThis privacy policy

We use plug-ins from AddThis from Oracle America, Inc. (500 Oracle Parkway, Redwood Shores, CA 94065, USA) on our website. With these plug-ins, you can quickly and easily share the content of our website with other people. If you visit a website with an AddThis function, your data can be transferred to the company AddThis, stored and processed. This data protection declaration tells you why we use AddThis, which data is processed and how you can prevent this data transmission.

What is AddThis?

Among other things, AddThis develops software tools that are integrated into websites to enable users to distribute content on various social media channels or by email. AddThis also offers functions that are used for website analysis. The data collected is also used to offer interest-based advertising to Internet users. The service is used by more than 15 million website operators worldwide.

Why do we use AddThis on our website?

By using the AddThis buttons, you can share interesting content from our website in various social media channels such as Facebook, Twitter, Instagram or Pinterest. If you find our content good, we would of course be happy if you also share it with your social community. And the easiest way is via the AddThis buttons.

What data does AddThis store?

If you share content with AddThis and you are logged in with the respective social media account, data such as the visit to our website and the sharing of content can be assigned to the user account of the corresponding social media channel. AddThis uses cookies, pixels, HTTP headers and browser identifiers to collect data about your visitor behavior. In addition, some of this data is shared with third parties after pseudonymization.
Here is an example listing of the possibly processed data:

  • Unique ID of a cookie placed in the web browser
  • Address of the website visited
  • Time of the website visit
  • Search queries through which a visitor came to the AddThis page
  • Time spent on a website
  • The IP address of the computer or mobile device
  • Mobile advertising IDs (Apple IDFA or Google AAID)
  • Information contained in HTTP headers or other transmission protocols used
  • Which program on the computer (browser) or which operating system was used (iOS)

AddThis uses cookies, which we list below as examples and extracts. You can find out more about AddThis cookies at http://www.addthis.com/privacy/privacy-policy .

Name: bt2
Value: 8961a7f179d87qq69V69211118111-3 Intended
Use : This cookie is used to record parts of the website you visit, to recommend other parts of the website.
Expiry date:  after 255 days

Name: bku
Value: ra / 99nTmYN + fZWX7211118111-4 Intended
use: This cookie registers anonymized user data such as your IP address, geographical location, websites visited and which advertisements you have clicked on.
Expiry date:  after 179 days

Note: Please keep in mind that this is an exemplary list and we cannot claim to be complete.

AddThis also shares information collected with other companies. Further details can be found at http://www.addthis.com/privacy/privacy-policy#section5 . AddThis also uses the data received to create target groups and interest profiles in order to offer interest-based advertising to users in the same advertising network.

How long and where is the data stored?

AddThis stores the collected data for 13 months from the data collection. 1% of the data is saved as a “sample data record” for a maximum of 24 months so that the business relationship is preserved. In this “sample data record”, however, direct and indirect identification (such as your IP address and cookie ID) is hashed. This means that the personal data can no longer be associated with you without additional information. Since the company AddThis is headquartered in the USA, the data collected is also stored on American servers.

How can I delete my data or prevent data storage?

You have the right to access and delete your personal data at any time. If you no longer want to see advertising based on data collected by AddThis, you can use the opt-out button at  http://www.addthis.com/privacy/opt-out . An opt-out cookie is set, which you must not delete in order to keep this setting.

You can also set your preferences for usage-based online advertising via  http://www.youronlinechoices.com/at/ in preference management.

Your browser offers a way to prevent data processing or to manage it according to your wishes. Depending on the browser, data processing works somewhat differently. Here you will find the instructions for the currently best known browsers:

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

AddThis is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure data transfer of personal data. More information can be found at https://www.privacyshield.gov/participant?id=a2zt00000000181AAA . If you would like to know more about the processing of your data by AddThis, you will find further information at  http://www.addthis.com/privacy/privacy-policy .

YouTube privacy policy

We have installed YouTube videos on our website. So we can present you interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google LLC since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit a page on our website that has a YouTube video embedded, your browser automatically connects to the YouTube or Google servers. Different data are transferred (depending on the settings). Google is responsible for the entire data processing and therefore Google’s data protection also applies.

In the following we want to explain in more detail what data is processed, why we have integrated YouTube videos and how you can manage or delete your data.

What is YouTube?

On YouTube, users can watch, rate, comment on and upload videos for free. Over the past few years, YouTube has become one of the most important social media channels worldwide. In order for us to be able to display videos on our website, YouTube provides a code snippet that we have installed on our website.

Why do we use YouTube videos on our website?

YouTube is the video platform with the most visitors and the best content. We strive to offer you the best possible user experience on our website. And of course, interesting videos should not be missing. With the help of our embedded videos, we provide you with other helpful content in addition to our texts and images. In addition, our website is easier to find on the Google search engine thanks to the embedded videos. Even if we place advertisements via Google Ads, thanks to the data collected, Google can really only show these ads to people who are interested in our offers.

What data does YouTube store?

As soon as you visit one of our pages that has a YouTube video installed, YouTube at least sets a cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can usually assign your interactions on our website to your profile using cookies. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your Internet provider. Additional data can include contact details, any ratings, content sharing via social media or adding to your favorites on YouTube.

If you are not logged in to a Google account or a YouTube account, Google stores data with a unique identifier that is linked to your device, browser or app. For example, your preferred language setting is retained. But a lot of interaction data cannot be saved because fewer cookies are set.

In the following list we show cookies that were set in a test in the browser. On the one hand, we show cookies that are set without a registered YouTube account. On the other hand, we show cookies that are set with a registered account. The list cannot claim to be complete because the user data always depend on the interactions on YouTube.

Name: YSC
Value: b9-CV6ojI5Y211118111-1 Intended
use: This cookie registers a unique ID in order to save statistics of the viewed video.
Expiration date: after the session ends

Name: PREF
Value: f1 = 50000000 Intended
use: This cookie also registers your unique ID. Google uses PREF to get statistics on how you use YouTube videos on our website.
Expiry date:  after 8 months

Name: GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices to track the GPS location.
Expiry date:  after 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 95Chz8bagyU Purpose
: This cookie tries to estimate the bandwidth of the user on our website (with built-in YouTube video).
Expiry date:  after 8 months

Other cookies that are set when you are logged in with your YouTube account:

Name: APISID
Value: zILlvClZSkqGsSwI / AU1aZI6HY7211118111- Purpose
: This cookie is used to create a profile about your interests. The data is used for personalized advertisements.
Expiry date:  after 2 years

Name: CONSENT
Value: YES + AT.de + 20150628-20-0 Intended
use: The cookie saves the status of a user’s consent to the use of various Google services. CONSENT also serves as security to check users and protect user data from unauthorized attacks.
Expiry date: after 19 years

Name: HSID
Value: AcRwpgUik9Dveht0I Purpose
: This cookie is used to create a profile about your interests. This data helps to display personalized advertising.
Expiry date:  after 2 years

Name: LOGIN_INFO
Value: AFmmF2swRQIhALl6aL… Purpose
: This cookie stores information about your login data.
Expiry date:  after 2 years

Name: SAPISID
Value: 7oaPxoG-pZsJuuF5 / AnUdDUIsJ9iJz2vdM Purpose
: This cookie works by clearly identifying your browser and your device. It is used to create a profile about your interests.
Expiry date:  after 2 years

Name: SID
Value: oQfNKjAsI211118111- Purpose
: This cookie saves your Google Account ID and your last login time in digitally signed and encrypted form.
Expiry date:  after 2 years

Name: SIDCC
Value: AN0-TYuqub2JOcDTyL Purpose
: This cookie stores information about how you use the website and what advertisements you may have seen before visiting our website.
Expiry date:  after 3 months

How long and where is the data stored?

The data that YouTube receives and processes from you is stored on the Google servers. Most of these servers are located in America. At https://www.google.com/about/datacenters/inside/locations/?hl=de  you can see exactly where the Google data centers are located. Your data is distributed on the servers. This means that the data can be called up more quickly and is better protected against manipulation.

Google stores the data collected for different lengths of time. You can delete some data at any time, others are automatically deleted after a limited time and others are stored by Google for a long time. Some data (such as items from “My activity”, photos or documents, products) that are saved in your Google account will be saved until you delete them. Even if you’re not signed in to a Google Account, you can still delete some data associated with your device, browser, or app.

How can I delete my data or prevent data storage?

In principle, you can delete data in the Google account manually. With the automatic deletion of location and activity data introduced in 2019, information is saved depending on your decision – either 3 or 18 months and then deleted.

Regardless of whether you have a Google account or not, you can configure your browser so that cookies are deleted or deactivated by Google. Depending on the browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

If you basically do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. So you can decide for each individual cookie whether you allow it or not. Since YouTube is a subsidiary of Google, there is a common data protection declaration. If you would like to learn more about how we handle your data, we recommend the privacy policy at https://policies.google.com/privacy?hl=de.

YouTube Subscribe Button Privacy Policy

We have integrated the YouTube subscribe button on our website. You can usually recognize the button by the classic YouTube logo. The logo shows the words “Subscribe” or “YouTube” in white letters against a red background and the white “Play symbol” to the left. The button can also be displayed in a different design.

Our YouTube channel always offers you funny, interesting or exciting videos. With the built-in “subscribe button” you can subscribe to our channel directly from our website and do not have to go to the YouTube website. We want to make your access to our comprehensive content as easy as possible. Please note that YouTube can save and process your data.

If you see a built-in subscription button on our page, YouTube – according to Google – sets at least one cookie. This cookie stores your IP address and our URL. YouTube can also find out information about your browser, your approximate location and your default language. The following four cookies were set in our test without being logged in to YouTube:

Name: YSC
Value: b9-CV6ojI5211118111Y Purpose
: This cookie registers a unique ID to store statistics of the video viewed.
Expiration date: after the session ends

Name: PREF
Value: f1 = 50000000 Intended
use: This cookie also registers your unique ID. Google uses PREF to get statistics on how you use YouTube videos on our website.
Expiry date:  after 8 months

Name: GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices to track the GPS location.
Expiry date:  after 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 21111811195Chz8bagyU Purpose
: This cookie tries to estimate the bandwidth of the user on our website (with built-in YouTube video).
Expiry date:  after 8 months

Note: These cookies have been set after a test and cannot claim to be complete.

If you are logged into your YouTube account, YouTube can save many of your actions / interactions on our website with the help of cookies and assign them to your YouTube account. This gives YouTube, for example, information on how long you have been browsing our website, which browser type you use, which screen resolution you prefer or which actions you take.

YouTube uses this data on the one hand to improve its own services and offers, on the other hand to provide analyzes and statistics for advertisers (who use Google Ads).

Cloudflare privacy policy

We use Cloudflare from Cloudflare, Inc. (101 Townsend St., San Francisco, CA 94107, USA) on this website to make our website faster and more secure. Cloudflare uses cookies and processes user data. Cloudflare, Inc. is an American company that offers a content delivery network and various security services. These services are located between the user and our hosting provider. In the following, we will try to explain exactly what all this means.

What is Cloudflare?

A content delivery network (CDN), as provided by Cloudflare, is nothing more than a network of connected servers. Cloudflare has deployed servers around the world to get websites to your screen faster. Simply put, Cloudflare creates copies of our website and places them on their own servers. When you visit our website now, a load balancing system ensures that the major parts of our website are delivered by the server that can display our website to you as quickly as possible. The CDN significantly shortens the route of data transmission to your browser. Thus, the content of our website is delivered to you by Cloudflare not only from our hosting server, but from servers from all over the world. The use of Cloudflare is particularly helpful for users from abroad, since the page can be delivered from a server nearby. In addition to the fast delivery of websites, Cloudflare also offers various security services, such as DDoS protection or the web application firewall.

Why do we use Cloudflare on our website?

Of course we want to offer you the best possible service with our website. Cloudflare helps us make our website faster and more secure. Cloudflare offers us web optimizations as well as security services such as DDoS protection and web firewall. This also includes a reverse proxyand the content distribution network (CDN). Cloudflare blocks threats and limits abusive bots and crawlers that waste our bandwidth and server resources. By storing our website on local data centers and blocking spam software, Cloudflare enables us to reduce our bandwidth usage by about 60%. Providing content through a data center near you and some web optimizations carried out there reduces the average loading time of a website by about half. According to Cloudflare, the setting “I’m Under Attack Mode” can be used to mitigate further attacks by displaying a JavaScript calculation task that must be solved before a user can access a website.

What data does Cloudflare store?

Cloudflare generally only forwards data that is controlled by website operators. The content is therefore not determined by Cloudflare, but always by the website operator itself. In addition, Cloudflare may collect certain information about the use of our website and process data that we send or have received instructions for Cloudflare. In most cases, Cloudflare receives data such as IP address, contact and protocol information, security fingerprints and performance data for websites. For example, log data helps Cloudflare identify new threats. In this way, Cloudflare can ensure a high level of security protection for our website. Cloudflare processes this data as part of the services in compliance with the applicable laws.

For security reasons, Cloudflare also uses a cookie. The cookie (__cfduid) is used to identify individual users behind a shared IP address and to apply security settings for each individual user. This cookie is very useful, for example, if you use our website from a location that contains a number of infected computers. However, if your computer is trustworthy, we can recognize this from the cookie. So you can surf through our website unhindered and carefree, despite infected PCs in your area. It is also important to know that this cookie does not store any personal data. This cookie is essential for the Cloudflare security functions and cannot be deactivated.

Cloudflare cookies

Name: __cfduid
Value:  d798bf7df9c1ad5b7583eda5cc5e78211118111-3 Intended
use: Security settings for each individual visitor Expiration
date:  after one year

Cloudflare also works with third parties. These may only process personal data under the instruction of Cloudflare and in accordance with data protection guidelines and other confidentiality and security measures. Without explicit consent from us, Cloudflare will not pass on any personal data.

How long and where is the data stored?

Cloudflare stores your information primarily in the United States and the European Economic Area. Cloudflare can transfer and access the information described above from all over the world. In general, Cloudflare stores user-level data for domains in the Free, Pro and Business versions for less than 24 hours. For enterprise domains that have activated Cloudflare Logs (formerly Enterprise LogShare or ELS), the data can be stored for up to 7 days. However, if IP addresses trigger security warnings in Cloudflare, there may be exceptions to the storage period mentioned above.

How can I delete my data or prevent data storage?

Cloudflare only keeps data logs for as long as necessary and in most cases this data is deleted within 24 hours. Cloudflare also does not store any personal data, such as your IP address. However, there is information that Cloudflare stores indefinitely as part of its permanent logs to improve Cloudflare Resolver’s overall performance and identify any security risks. You can find out exactly which permanent logs are saved at https://developers.cloudflare.com/1.1.1.1/commitment-to-privacy/privacy-policy/privacy-policy/read. All data that Cloudflare collects (temporarily or permanently) is cleaned of all personal data. Cloudflare also anonymizes all permanent logs.

In your privacy policy, Cloudflare states that you are not responsible for the content you receive. For example, if you ask Cloudflare whether you can update or delete your content, Cloudflare always refers to us as the website operator. You can also completely prevent the entire collection and processing of your data by Cloudflare by deactivating the execution of script code in your browser or integrating a script blocker into your browser.

Cloudflare is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure data transfer of personal data. More information can be found at https://www.privacyshield.gov/participant?id=a2zt0000000GnZKAA0 .
More information on data protection at Cloudflare can be found at https://www.cloudflare.com/de-de/privacypolicy/

Google reCAPTCHA data protection declaration

Our primary goal is to secure and protect our website for you and for us in the best possible way. To ensure this, we use Google reCAPTCHA from Google Inc. (1600 Amphitheater Parkway Mountain View, CA 94043, USA). With reCAPTCHA we can determine whether you really are a flesh and blood person and not a robot or other spam software. We understand spam to mean any electronically undesirable information that we receive without being asked. With the classic CAPTCHAS, you usually had to solve text or picture puzzles to check. With reCAPTCHA from Google, we usually don’t have to bother you with such puzzles. In most cases, it is sufficient to simply tick the box and confirm that you are not a bot. With the new Invisible reCAPTCHA version you don’t even have to tick the box. You can find out exactly how this works and, above all, what data is used for this in the course of this data protection declaration.

What is reCAPTCHA?

reCAPTCHA is a free captcha service from Google that protects websites from spam software and misuse by non-human visitors. This service is most commonly used when filling out forms on the Internet. A captcha service is a type of automatic turing test that is designed to ensure that an action on the Internet is done by a human being and not a bot. In the classic Turing test (named after computer scientist Alan Turing), a person ascertains the distinction between bot and person. At Captchas, the computer or a software program does the same. Classic captchas work with small tasks that are easy to solve for humans, but have considerable difficulties for machines. With reCAPTCHA, you no longer have to actively solve puzzles. The tool uses modern risk techniques to distinguish people from bots. Here you only have to tick the text field “I am not a robot” or with Invisible reCAPTCHA even this is no longer necessary. At reCAPTCHA, a JavaScript element is integrated into the source text and then the tool runs in the background and analyzes your user behavior. The software calculates a so-called captcha score from these user actions. Google uses this score to calculate the likelihood that you are human before entering the captcha. reCAPTCHA or Captchas in general are always used when bots could manipulate or abuse certain actions (such as registrations, surveys, etc.). Here you only have to tick the text field “I am not a robot” or with Invisible reCAPTCHA even this is no longer necessary. At reCAPTCHA, a JavaScript element is integrated into the source text and then the tool runs in the background and analyzes your user behavior. The software calculates a so-called captcha score from these user actions. Google uses this score to calculate the likelihood that you are human before entering the captcha. reCAPTCHA or Captchas in general are always used when bots could manipulate or misuse certain actions (such as registrations, surveys, etc.). Here you only have to tick the text field “I am not a robot” or with Invisible reCAPTCHA even this is no longer necessary. At reCAPTCHA, a JavaScript element is integrated into the source text and then the tool runs in the background and analyzes your user behavior. The software calculates a so-called captcha score from these user actions. Google uses this score to calculate the likelihood that you are human before entering the captcha. reCAPTCHA or Captchas in general are always used when bots could manipulate or misuse certain actions (such as registrations, surveys, etc.). At reCAPTCHA, a JavaScript element is integrated into the source text and then the tool runs in the background and analyzes your user behavior. The software calculates a so-called captcha score from these user actions. Google uses this score to calculate the likelihood that you are human before entering the captcha. reCAPTCHA or Captchas in general are always used when bots could manipulate or misuse certain actions (such as registrations, surveys, etc.). At reCAPTCHA, a JavaScript element is integrated into the source text and then the tool runs in the background and analyzes your user behavior. The software calculates a so-called captcha score from these user actions. Google uses this score to calculate the likelihood that you are human before entering the captcha. reCAPTCHA or Captchas in general are always used when bots could manipulate or misuse certain actions (such as registrations, surveys, etc.).

Why do we use reCAPTCHA on our website?

We only want to welcome flesh-and-blood people on our side. Bots or spam software of all kinds can safely stay at home. That is why we are doing everything possible to protect ourselves and offer you the best possible user friendliness. For this reason, we use Google reCAPTCHA from Google. So we can be pretty sure that we will remain a “bot-free” website. By using reCAPTCHA, data is transmitted to Google to determine whether you really are human. reCAPTCHA thus serves the security of our website and subsequently also your security. For example, without reCAPTCHA, it could happen that a bot registers as many email addresses as possible when registering, to subsequently “spam” forums or blogs with unwanted advertising content. With reCAPTCHA we can avoid such bot attacks.

What data does reCAPTCHA store?

reCAPTCHA collects personal data from users to determine whether the actions on our website really come from people. So the IP address and other data that Google needs for the reCAPTCHA service can be sent to Google. Within the member states of the EU or other contracting states of the Agreement on the European Economic Area, IP addresses are almost always shortened before the data ends up on a server in the USA. The IP address will not be combined with other Google data unless you are logged in with your Google account while using reCAPTCHA. First, the reCAPTCHA algorithm checks whether Google cookies from other Google services (YouTube, Gmail, etc.) have already been placed on your browser.

The following list of collected browser and user data is not exhaustive. Rather, they are examples of data that we understand to be processed by Google.

  • Referrer URL (the address of the page the visitor comes from)
  • IP address (e.g. 256.123.123.1)
  • Information about the operating system (the software that enables your computer to operate. Known operating systems are Windows, Mac OS X or Linux)
  • Cookies (small text files that save data in your browser)
  • Mouse and keyboard behavior (every action you take with the mouse or keyboard is saved)
  • Date and language settings (which language or which date you have preset on your PC is saved)
  • All Javascript objects (JavaScript is a programming language that allows websites to adapt to the user. JavaScript objects can collect all possible data under one name)
  • Screen resolution (shows how many pixels the image display consists of)

It is undisputed that Google uses and analyzes this data even before you click on the checkmark “I am not a robot”. In the Invisible reCAPTCHA version, there is even no ticking and the entire recognition process runs in the background. How much and what data Google stores is not known from Google in detail.

The following cookies are used by reCAPTCHA: Here we refer to the reCAPTCHA demo version from Google at https://www.google.com/recaptcha/api2/demo . All of these cookies require a unique identifier for tracking purposes. Here is a list of cookies that Google reCAPTCHA has set on the demo version:

Name: IDE
value:  WqTUmlnmv_qXyi_DGNPLESKnRNrpgXoy1K-pAZtAkMbHI-211118111-8 Purpose
: This cookie is set by the company DoubleClick (also owned by Google) in order to register and report the actions of a user on the website in dealing with advertisements. In this way, the advertising effectiveness can be measured and appropriate optimization measures can be taken. IDE is stored in browsers under the domain doubleclick.net.
Expiry date: after one year

Name: 1P_JAR
Value:  2019-5-14-12 Purpose
: This cookie collects website usage statistics and measures conversions. A conversion occurs, for example, when a user becomes a buyer. The cookie is also used to display relevant advertisements to users. Furthermore, the cookie can prevent a user from seeing the same ad more than once.
Expiry date: after one month

Name: ANID
Value:  U7j1v3dZa2111181110xgZFmiqWppRWKOr Purpose
: We could not find out much about this cookie. In Google’s data protection declaration, the cookie is used in connection with “advertising cookies” such as B. “DSID”, “FLC”, “AID”, “TAID” mentioned. ANID is stored under the domain google.com.
Expiry date: after 9 months

Name: CONSENT
Value:  YES + AT.de + 20150628-20-0 Intended
use: The cookie saves the status of a user’s consent to the use of various Google services. CONSENT also serves security to check users, prevent fraudulent login information and protect user data from unauthorized attacks.
Expiry date: after 19 years

Name: NID
Value: 0WmuWqy211118111zILzqV_nmt3sDXwPeM5Q Intended
use: NID is used by Google to adapt advertisements to your Google search. With the help of cookies, Google “remembers” your most frequently entered search queries or your previous interaction with ads. So you always get tailor-made advertisements. The cookie contains a unique ID to collect the user’s personal settings for advertising purposes.
Expiry date: after 6 months

Name: DV
Value: gEAABBCjJMXcI0dSAAAANbqc211118111-4 Intended
use: As soon as you have checked the “I am not a robot” check mark, this cookie is set. The cookie is used by Google Analytics for personalized advertising. DV collects information in anonymous form and is also used to make user distinctions.
Expiry date: after 10 minutes

Note:  This list cannot claim to be complete, as experience has shown that Google always changes the choice of cookies.

How long and where is the data stored?

By inserting reCAPTCHA, your data will be transferred to the Google server. Where exactly this data is stored, Google does not clearly state, even after repeated requests. Without having received confirmation from Google, it can be assumed that data such as mouse interaction, length of stay on the website or language settings on the European or American Google- Servers are saved. The IP address that your browser transmits to Google is generally not merged with other Google data from other Google services. However, if you are logged into your Google account while using the reCAPTCHA plug-in, the data will be merged.  The different data protection regulations of the company Google apply.

How can I delete my data or prevent data storage?

If you want no data to be transmitted to Google about you and your behavior, you must log out of Google completely and delete all Google cookies before visiting our website or using the reCAPTCHA software. Basically, the data is automatically sent to Google as soon as you visit our website. To delete this data again, you must contact Google Support at  https://support.google.com/?hl=de&tid=211118111 .

If you use our website, you agree that Google LLC and its representatives automatically collect, edit and use data.

You can find out more about reCAPTCHA on Google’s web developer page at https://developers.google.com/recaptcha/ . Google goes into more detail here about the technical development of reCAPTCHA, but there is also no vain search for precise information about data storage and data protection-related topics there. A good overview of the basic use of data at Google can be found in the in-house data protection declaration at https://www.google.com/intl/de/policies/privacy/ .

Vimeo privacy policy

We also use Vimeo videos on our website. The video portal is operated by Vimeo LLC, 555 West 18th Street, New York, New York 10011, USA. With the help of a plug-in, we can show you interesting video material directly on our website. You can transfer certain data to Vimeo. In this data protection declaration we show you what data it is, why we use Vimeo and how you can manage or prevent your data or data transmission.

What is Vimeo?

Vimeo is a video platform that was founded in 2004 and has been able to stream videos in HD quality since 2007. Since 2015, streaming has also been possible in 4k Ultra HD. The use of the portal is free of charge, but paid content can also be published. Compared to the market leader YouTube, Vimeo attaches great importance to high-quality content in good quality. On the one hand, the portal offers a lot of artistic content such as music videos and short films, but on the other hand it also offers useful documentation on a wide variety of topics.

Why do we use Vimeo on our website?

The aim of our website is to provide you with the best possible content. And as easily accessible as possible. Only when we have done that are we satisfied with our service. The video service Vimeo supports us in achieving this goal. Vimeo offers us the opportunity to present you high quality content directly on our website. Instead of just giving you a link to an interesting video, you can watch the video here with us. This extends our service and makes it easier for you to access interesting content. In addition to our texts and images, we also offer video content.

What data is stored on Vimeo?

When you visit a website on our website that has a Vimeo video embedded, your browser connects to the Vimeo servers. This results in data transmission. This data is collected, stored and processed on the Vimeo servers. Regardless of whether you have a Vimeo account or not, Vimeo collects data about you. This includes your IP address, technical information about your browser type, your operating system or very basic device information. Furthermore, Vimeo stores information about which website you use the Vimeo service and which actions (web activities) you carry out on our website. These web activities include, for example, session duration, bounce rate or which button you clicked on our website with the built-in Vimeo function.

If you are logged in as a registered member of Vimeo, more data can usually be collected, as more cookies may already have been set in your browser. In addition, your actions on our website are linked directly to your Vimeo account. To prevent this, you must log out of Vimeo while “surfing” on our website.

Below we show you cookies that Vimeo sets when you are on a website with an integrated Vimeo function. This list is not exhaustive and assumes that you do not have a Vimeo account.

Name:  player
Value:  “”
Purpose: This cookie saves your settings before you play an embedded Vimeo video. This will give you your preferred settings again the next time you watch a Vimeo video.
Expiry date:  after one year

Name : vuid
Value:  pl1046149876.614422590211118111-4 Intended
use: 
 This cookie collects information about your actions on websites that have embedded a Vimeo video.
Expiry date: 
 after 2 years

Note: These two cookies are always set as soon as you are on a website with an embedded Vimeo video. If you watch the video and click the button, for example to “share” or “like” the video, additional cookies will be set. These are also third-party cookies such as _ga or _gat_UA-76641-8 from Google Analytics or _fbp from Facebook. Which cookies are set here depends on your interaction with the video.

The following list shows a selection of possible cookies that are set when you interact with the Vimeo video:

Name: _abexps
Value: % 5B% 5D Purpose
 This Vimeo cookie helps Vimeo to remember the settings you made. For example, it can be a preset language, a region or a user name. In general, the cookie stores data about how you use Vimeo.
Expiry date: after one year

Name: continuous_play_v3
Value: 1
Intended use:  This cookie is a first-party cookie from Vimeo. The cookie collects information on how you use the Vimeo service. For example, the cookie saves when you pause or play a video.
Expiry date: after one year

Name: _ga
Value: GA1.2.1522249635.1578401280211118111-7 Purpose
 This cookie is a third-party cookie from Google. By default, analytics.js uses the _ga cookie to store the user ID. Basically, it serves to differentiate between website visitors.
Expiry date: after 2 years

Name: _gcl_au
Value: 1.1.770887836.1578401279211118111-3 Intended
use: This third-party cookie from Google AdSense will be used to improve the efficiency of advertisements on websites.
Expiry date:  after 3 months

Name: _fbp
Value: fb.1.1578401280585.310434968 Purpose
: This is a Facebook cookie. This cookie is used to display advertisements or advertising products from Facebook or other advertisers.
Expiry date:  after 3 months

Vimeo uses this data, among other things, to improve its own service, to communicate with you and to implement its own targeted advertising measures. Vimeo emphasizes on your website that only first-party cookies (i.e. cookies from Vimeo itself) are used for embedded videos as long as you do not interact with the video.

How long and where is the data stored?

Vimeo is headquartered in White Plains, New York (USA). However, the services are offered worldwide. The company uses computer systems, databases and servers in the United States and in other countries. Your data can thus also be stored and processed on servers in America. Vimeo stores the data until the company no longer has an economic reason for storing it. Then the data will be deleted or anonymized. Vimeo complies with the EU-US Privacy Shield Framework and is therefore allowed to collect, use and transfer data from EU users to the USA.

How can I delete my data or prevent data storage?

You always have the option of managing cookies in your browser as you wish. For example, if you do not want Vimeo to set cookies and collect information about you, you can delete or deactivate cookies at any time in your browser settings. Depending on the browser, this works a little differently. Please note that after deactivating / deleting cookies, various functions may no longer be available in full. The following instructions show how to manage or delete cookies in your browser.

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

If you are a registered Vimeo member, you can also manage the cookies used in the settings at Vimeo.

Vimeo is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure data transfer of personal data. More information can be found at  https://www.privacyshield.gov/participant?id=a2zt00000008V77AAE&status=Active . You can find out more about the use of cookies at Vimeo at https://vimeo.com/cookie_policy , information on data protection at Vimeo can be found at  https://vimeo.com/privacy  .

SoundCloud privacy policy

We use functions (widgets) from the social media network SoundCloud on our website from SoundCloud Limited, Rheinsberger Str. 76/77, 10115 Berlin, Germany. You can recognize the widgets by the familiar orange logo. By using functions such as playing music, data is transmitted to SoundCloud, stored and evaluated. In this data protection declaration we show you what data it is, why we use SoundCloud and how you can manage or prevent your data or data transmission.

What is SoundCloud?

The social media network SoundCloud is an online music platform that serves the exchange and distribution of audio files. Musicians or podcasters offer their audio files for download on SoundCloud. With SoundCloud you can also integrate the audio files into other websites. And that’s exactly what we did. Typical of SoundCloud are the graphic representations of the audio files in wave form and the comment bar. Registered users can listen to and comment on music or podcasts at any time.

Why do we use SoundCloud on our website?

Our goal is to provide you with the best possible service on our website. We don’t just mean our products or services. Comprehensive customer service also includes how comfortable you feel on our website and how helpful our website is for you. Thanks to the embedded SoundCloud playback function, we can deliver acoustic content directly to you free of charge. You don’t have to follow any link to listen to an audio file first, you can start right away via our website.

What data is stored on SoundCloud?

As soon as you visit one of our websites that has a widget (like or share button or playback function) installed, your browser connects to a SoundCloud server. Data can be transferred from you to SoundCloud, managed and saved there. For example, SoundCloud finds out your IP address and which page (in this case ours) you visited and when. If you have a SoundCloud account and are logged in while surfing on our website, the data collected will be assigned directly to your account. The only way to prevent this is to log out of SoundCloud while you are on our website. In addition to the information mentioned above, cookies also store data about your user behavior. For example, whenever you click a button play or pause a piece of music, this information is stored in the cookies. The widget or SoundCloud is therefore able to recognize you and sometimes the widget is also used to provide you with personalized content. SoundCloud not only uses its own cookies, but also third-party cookies such as Facebook or Google Analytics. These cookies are used by the company to get more information about your behavior on external websites and its own platform. As the website operator, we do not receive any information about your user behavior from the SoundCloud cookies. The data transfer and therefore also the information about technical devices and your behavior on the website takes place between you and SoundCloud. The widget or SoundCloud is therefore able to recognize you and sometimes the widget is also used to provide you with personalized content. SoundCloud not only uses its own cookies, but also third-party cookies such as Facebook or Google Analytics. These cookies are used by the company to get more information about your behavior on external websites and its own platform. As the website operator, we do not receive any information about your user behavior from the SoundCloud cookies. The data transfer and therefore also the information about technical devices and your behavior on the website takes place between you and SoundCloud. The widget or SoundCloud is therefore able to recognize you and sometimes the widget is also used to provide you with personalized content. SoundCloud not only uses its own cookies, but also third-party cookies such as Facebook or Google Analytics. These cookies are used by the company to get more information about your behavior on external websites and its own platform. As the website operator, we do not receive any information about your user behavior from the SoundCloud cookies. The data transfer and therefore also the information about technical devices and your behavior on the website takes place between you and SoundCloud. SoundCloud not only uses its own cookies, but also third-party cookies such as Facebook or Google Analytics. These cookies are used by the company to get more information about your behavior on external websites and its own platform. As the website operator, we do not receive any information about your user behavior from the SoundCloud cookies. The data transfer and therefore also the information about technical devices and your behavior on the website takes place between you and SoundCloud. SoundCloud not only uses its own cookies, but also third-party cookies such as Facebook or Google Analytics. These cookies are used by the company to get more information about your behavior on external websites and its own platform. As the website operator, we do not receive any information about your user behavior from the SoundCloud cookies. The data transfer and therefore also the information about technical devices and your behavior on the website takes place between you and SoundCloud. As the website operator, we do not receive any information about your user behavior from the SoundCloud cookies. The data transfer and therefore also the information about technical devices and your behavior on the website takes place between you and SoundCloud. As the website operator, we do not receive any information about your user behavior from the SoundCloud cookies. The data transfer and therefore also the information about technical devices and your behavior on the website takes place between you and SoundCloud.

Below we show cookies that have been set when you go to a website that has SoundCloud functions integrated. This list is only an example of possible cookies and cannot claim to be complete. In this example, the user does not have a SoundCloud account:

Name:  sc_anonymous_id
Value:  208165-986996-398971-423805211118111-0 Purpose
: This cookie makes it possible to integrate files or other content into websites and saves a user ID.
Expiry date: after 10 years

Note:
The sc_anonymous_id cookie is set immediately when you are on one of our websites that has a Soundcloud function. You don’t have to interact with the function yet.

Name:  __qca
Value:  P0-1223379886-1579605792812211118111-7 Purpose
: This cookie is a third-party cookie from Quantcast and collects data such as how often you visit the site or how long you stay on the site. The collected information is then passed on to SoundCloud.
Expiry date: after one year

Name: Sclocale
Value:  de Purpose
: The cookie saves the language setting that you have preset.
Expiry date: after one year

Name:  _soundcloud_session
value:  /
Use: For this cookie we could bring no concrete information in experience.
Expiration date: after the session ends

Name:  _session_auth_key
Value:  / Purpose
: With the help of cookies, session information (i.e. user behavior) can be saved and a client request can be authenticated.
Expiry date: after 10 years

SoundCloud also uses other third-party cookies such as _fbp, _ga, gid from Facebook and Google Analytics. SoundCloud uses all the information stored in the cookies to improve its own services and to display personalized advertising.

How long and where is the data stored?

In principle, the data collected remains stored with SoundCloud as long as a user account exists or it is necessary for SoundCloud to achieve the business goals. Exactly how long is saved depends on the context and legal obligations. Even if you do not have an account and personal data has been saved, you have the right to request that the data be deleted.

How can I delete my data or prevent data storage?

If you have a SoundCloud account, you can manage data processing or delete your entire account via “Settings”. However, you can also manage, delete or deactivate cookies in your browser according to your requirements. The approach always depends on the browser you are using. If you decide to delete or deactivate cookies, please note that not all functions may then be available. The following instructions describe how you can manage, delete or deactivate cookies in your browser.

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

We hope we have given you a good overview of traffic through SoundCloud. If you want to learn more about the data protection guidelines and the general handling of data by SoundCloud, we recommend the company’s data protection declaration at https://soundcloud.com/pages/privacy .

Custom Google Search privacy policy

We have integrated the Google plug-in for custom search on our website. Google is the largest and best-known search engine worldwide and is operated by the American company Google LLC (1600 Amphitheater Parkway Mountain View, CA 94043, USA). Custom Google Search can transfer data from you to Google. In this data protection declaration we inform you why we use this plug-in, which data is processed and how you can manage or prevent this data transmission.

What is Custom Google Search?

The custom Google search plug-in is a Google search bar directly on our website. The search takes place as on www.google.com , only the search results focus on our content and products or on a restricted search circle.

Why do we use custom Google search on our website?

A website with a lot of interesting content often gets so big that you can lose track. Over time, a lot of valuable material has also accumulated with us and as part of our service we want you to find our content as quickly and easily as possible. Custom Google Search makes finding interesting content a breeze. The built-in Google plug-in improves the overall quality of our website and makes your search easier.

What data does Custom Google Search save?

The user-defined Google search only transfers data from you to Google if you actively use the Google search built into our website. This means that only when you enter a search term in the search bar and then confirm this term (eg click on “Enter”), in addition to the search term, your IP address is also sent to Google, saved and processed there. Based on the cookies set (such as 1P_JAR), it can be assumed that Google will also receive data on website use. If you search for content while visiting our website using the built-in Google search function and are logged in with your Google account at the same time, Google can also assign the data collected to your Google account. As the website operator, we have no influence on what Google does with the data collected or

The following cookies are set in your browser if you use the custom Google search and are not logged in with a Google account:

Name: 1P_JAR
Value: 2020-01-27-13211118111-5 Purpose
:  This cookie collects website usage statistics and measures conversions. A conversion occurs, for example, when a user becomes a buyer. The cookie is also used to display relevant advertisements to users.
Expiry date: after one month

Name: CONSENT
Value: WP.282f52211118111-9 Purpose
:  The cookie stores the status of a user’s consent to the use of various Google services. CONSENT also serves as security to check users and protect user data from unauthorized attacks.
Expiry date: after 18 years

Name: NID
value: 196 = pwIo3B5fHr-8 Intended
use:  NID is used by Google to adapt advertisements to your Google search. With the help of cookies, Google “remembers” your search queries or your previous interaction with ads. So you always get tailor-made advertisements.
Expiry date: after 6 months

Note: This list cannot claim to be complete, since Google always changes the choice of its cookies.

How long and where is the data stored?

The Google servers are spread all over the world. Since Google is an American company, most of the data is stored on American servers. At  https://www.google.com/about/datacenters/inside/locations/?hl=de you can see exactly where the Google servers are.
Your data is distributed on various physical data carriers. This means that the data can be called up more quickly and is better protected against possible manipulation. Google also has appropriate emergency programs for your data. For example, if there are internal technical problems with Google and servers are no longer working, the risk of an interruption of service and data loss remains low.
Depending on the data, Google stores it for different lengths of time. You can delete some data yourself, others are automatically deleted or anonymized by Google. However, there is also data that Google stores longer if this is necessary for legal or business reasons.

How can I delete my data or prevent data storage?

According to the data protection law of the European Union, you have the right to receive information about your data, to update it, to delete it or to restrict it. There is some data that you can delete at any time. If you have a Google account, you can delete data about your web activity there or specify that it should be deleted after a certain time.
In your browser, you also have the option of deactivating, deleting or managing cookies according to your wishes and preferences. Here are instructions for the most important browsers:

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

Google is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure data transfer of personal data. More information can be found at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI . We hope we were able to give you the most important information about data processing by Google. If you want to learn more about it, we recommend Google’s extensive data protection declaration at https://policies.google.com/privacy?hl=de .

Cookiebot privacy policy

We use functions of the provider Cookiebot on our website. The company behind Cookiebot is Cybot A / S, Havnegade 39, 1058 Copenhagen, DK. Among other things, Cookiebot offers us the opportunity to provide you with an extensive cookie notice (also known as a cookie banner or cookie notice). By using this function, data can be sent, saved and processed by you to Cookiebot or Cybot. In this data protection declaration we inform you why we use Cookiebot, which data is transmitted and how you can prevent this data transmission.

What is Cookiebot?

Cookiebot is a software product from Cybot. The software automatically creates a GDPR-compliant cookie notice for our website visitors. The technology behind Cookiebot also scans, controls and evaluates all cookies and tracking measures on our website.

Why do we use Cookiebot on our website?

We take data protection very seriously. We want to show you exactly what is going on on our website and what data is stored by you. Cookiebot helps us to get a good overview of all our cookies (first and third party cookies). This enables us to inform you precisely and transparently about the use of cookies on our website. You always receive an up-to-date and data protection-compliant cookie notice and decide yourself which cookies you allow and which not.

What data does Cookiebot store?

If you allow cookies, the following data will be transmitted to Cybot, stored and processed.

  • IP address (in anonymous form, the last 3 digits are set to 0)
  • Date and time of your consent
  • our website url
  • technical browser data
  • encrypted, anonymous key
  • the cookies you have approved (as proof of consent)

The following cookies are set by Cookiebot if you have consented to the use of cookies:

Name:  CookieConsent
Value:  {stamp: ‘P7to4eNgIHvJvDerjKneBsmJQd9211118111-2 Intended
use:  Your consent status is saved in this cookie. This enables our website to read and follow the current status even on future visits.
Expiry date:  after one year

Name:  CookieConsentBulkTicket
Value:  kDSPWpA% 2fjhljZKClPqsncfR8SveTnNWhys5NojaxdFYBPjZ2PaDnUw% 3d% 3211118111-6 Purpose
:  This cookie is set if you allow all cookies and thus have activated a “collective agreement”. The cookie then stores its own, random and unique ID.
Expiry date:  after one year

Note: Please keep in mind that this is an exemplary list and we cannot claim to be complete. In the cookie statement at  https://www.cookiebot.com/de/cookie-declaration/  you can see which other cookies can be used.

According to Cybot’s privacy policy, the company does not resell personal information. However, Cybot shares data with trustworthy third parties or subcontractors who help the company achieve its own business goals. Data will also be passed on if this is legally required.

How long and where is the data stored?

All data collected is only transferred, stored and forwarded within the European Union. The data is stored in an Azure data center (cloud provider is Microsoft). At  https://azure.microsoft.com/de-de/global-infrastructure/regions/ you can find out more about all “Azure regions”. All user data will be deleted by Cookiebot after 12 months from registration (cookie consent) or immediately after termination of the Cookiebot service.

How can I delete my data or prevent data storage?

You have the right to access and delete your personal data at any time. You can prevent data collection and storage, for example, by rejecting the use of cookies via the cookie notice. Another option to prevent data processing or to manage it according to your wishes is your browser. Depending on the browser, cookie management works somewhat differently. Here you will find the instructions for the currently best known browsers:

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

If you want to learn more about the data protection guidelines of “Cookiebot” or the company Cybot, we recommend you to read the data protection guidelines at https://www.cookiebot.com/de/privacy-policy/ .